Associate Director, Direct Marketing & Client Engagement

DataLab USA; Germantown (MD); Hybrid; USD 140,000 - 180,000; Full time

Benefits offered by this job

Health, Dental, and Vision Plans

Employee Assistance Program (EAP)

401(k) Retirement Savings Plan

Paid Time Off

Company Holidays

Hybrid policy

Job summary

DataLab USA is seeking an Associate Director to implement, lead and grow client engagement with top strategic accounts, overseeing cross-functional teams to deliver data-driven marketing solutions.

You will drive executive-level engagements, lead quarterly business reviews, and mentor a growing team, while ensuring profitability and strategic growth across key accounts in a hybrid remote-friendly environment.

Qualifications

• Direct experience or strong ancillary knowledge of database marketing, including key understandings of all aspects of direct response marketing and testing.
• 8+ years of client services/account management
• 8+ years direct marketing experience
• Analytically minded, specifically comfortable with data, response metrics and trends
• Excellent written and verbal communication skills
• Ability to analyze problems and produce a viable solution
• Experience with test planning and use cases
• Ability to lead and coordinate people and activities throughout a full solution lifecycle

Responsibilities

• Executive level engagement of our key stakeholders in constant dialog around how to improve their marketing results
• Leading strategic client meetings and quarterly business reviews
• Interpret and lead client discussions on results and results trending
• Drive business by ensuring key program goals are met
• Take responsibility for strategy, accurate, and timely program execution
• Establish and maintain account profitability, manage internal financial data and forecast as required
• Understand, lead and/or manage account development and growth opportunities
• Lead and mentor a team for successful career growth.

Skills

Client services

Direct marketing

Data analysis

Communication

Team leadership

Education

Bachelor's degree

Job description

DataLab USA is seeking an Associate Director to implement, lead and grow client engagement with top strategic accounts, overseeing cross-functional teams to deliver data-driven marketing solutions.

You will drive executive-level engagements, lead quarterly business reviews, and mentor a growing team, while ensuring profitability and strategic growth across key accounts in a hybrid remote-friendly environment.