Associate Director, Cross-Channel Performance Strategy

Hearts & Science; Philadelphia (Philadelphia County); On-site; USD 70,000 - 125,000; Full time

Job summary

Hearts & Science in Philadelphia seeks an Associate Director, Performance Marketing to lead performance across digital channels for a large retail client. The role combines hands-on platform experience with strategic leadership, translating trends into actionable recommendations and guiding cross-channel initiatives.

You will co-lead cross-functional teams, manage budgets, develop executive-ready insights, and partner with planning, analytics, and channel groups to optimize investment and drive

Qualifications

• 4+ years of experience in performance marketing or digital media.
• Hands-on Paid Search and/or Paid Social experience preferred.
• Experience with data analysis and reporting.
• Ability to export, manipulate, and analyze data from multiple platforms.
• Experience leading cross-channel programs.
• Strong client relationship skills.
• Excellent written and verbal communication.
• Retail/ecommerce client experience preferred.
• Familiarity with MTA, MMM or incrementality is a plus.
• Proficient Excel and data-informed decision making.

Responsibilities

• Lead day-to-day cross-channel performance initiatives with Paid Search, Paid Social, and more.
• Provide strategic direction, budget priorities, and timely execution.
• Lead cross-channel performance analysis to identify trends and opportunities.
• Develop clear performance insights and executive-ready narratives.
• Partner with planning and channel teams to develop holistic media recommendations.
• Lead cross-functional workstreams and manage deliverables.
• Own day-to-day budget stewardship and forecasting.
• Export, synthesize and analyze data to inform strategic recommendations.
• Translate performance data into actionable client recommendations.
• Serve as primary client contact for assigned workstreams.

Skills

Performance marketing

Analytical skills

Leadership

Cross-functional

Client management

Communication

Excel

Data analysis

Tools

Google Ads

Microsoft Advertising

Meta Ads Manager

Google Demand Gen

Job description

Hearts & Science in Philadelphia seeks an Associate Director, Performance Marketing to lead performance across digital channels for a large retail client. The role combines hands-on platform experience with strategic leadership, translating trends into actionable recommendations and guiding cross-channel initiatives.

You will co-lead cross-functional teams, manage budgets, develop executive-ready insights, and partner with planning, analytics, and channel groups to optimize investment and drive