Associate Director, Performance Strategy and Planning

Hearts & Science; Philadelphia (Philadelphia County); On-site; USD 70,000 - 125,000; Full time

Job summary

Hearts & Science in Philadelphia seeks an Associate Director, Performance Marketing to lead performance across digital channels for a large retail client. The role combines hands-on platform experience with strategic leadership, translating trends into actionable recommendations and guiding cross-channel initiatives.

You will co-lead cross-functional teams, manage budgets, develop executive-ready insights, and partner with planning, analytics, and channel groups to optimize investment and drive

Qualifications

• 4+ years of experience in performance marketing or digital media.
• Hands-on Paid Search and/or Paid Social experience preferred.
• Experience with data analysis and reporting.
• Ability to export, manipulate, and analyze data from multiple platforms.
• Experience leading cross-channel programs.
• Strong client relationship skills.
• Excellent written and verbal communication.
• Retail/ecommerce client experience preferred.
• Familiarity with MTA, MMM or incrementality is a plus.
• Proficient Excel and data-informed decision making.

Responsibilities

• Lead day-to-day cross-channel performance initiatives with Paid Search, Paid Social, and more.
• Provide strategic direction, budget priorities, and timely execution.
• Lead cross-channel performance analysis to identify trends and opportunities.
• Develop clear performance insights and executive-ready narratives.
• Partner with planning and channel teams to develop holistic media recommendations.
• Lead cross-functional workstreams and manage deliverables.
• Own day-to-day budget stewardship and forecasting.
• Export, synthesize and analyze data to inform strategic recommendations.
• Translate performance data into actionable client recommendations.
• Serve as primary client contact for assigned workstreams.

Skills

Performance marketing

Analytical skills

Leadership

Cross-functional

Client management

Communication

Excel

Data analysis

Tools

Google Ads

Microsoft Advertising

Meta Ads Manager

Google Demand Gen

Job description

Job Description

As an Associate Director, Performance Marketing, you will play a key leadership role in driving performance across digital media channels for a large, fast-paced retail client. This role requires deep performance marketing expertise, a foundation of hands-on platform experience, a strong analytical mindset, and the ability to translate complex performance trends into clear, actionable strategies and recommendations.

Agency

Hearts & Science

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

As an Associate Director, Performance Marketing, you will play a key leadership role in driving performance across digital media channels for a large, fast-paced retail client. This role requires deep performance marketing expertise, a foundation of hands-on platform experience, a strong analytical mindset, and the ability to translate complex performance trends into clear, actionable strategies and recommendations.

You will co-lead cross-functional performance management across channel activation teams, agency partners, and clients, driving day-to-day strategic direction, budget stewardship, reporting, and optimization initiatives. The ideal candidate is comfortable operating in a dynamic environment where priorities can shift quickly and is confident leading complex workstreams, influencing stakeholders, and independently driving recommendations from insight through execution.

As an Associate Director, Performance Marketing, you will report directly to the Senior Director and serve as a strategic partner in developing and executing cross-channel performance strategies, while independently leading key client workstreams and cross-functional initiatives.

Responsibilities

• Lead the day-to-day management of cross-channel performance marketing initiatives, partnering closely with Paid Search, Paid Social, Digital/Google Demand Gen, Affiliate, and other channel teams to drive performance against client objectives
• Provide strategic direction to channel activation teams by evaluating performance, surfacing optimization opportunities, aligning pacing and budget priorities, and ensuring timely execution against broader client and business objectives
• Lead channel and cross-channel performance analysis to identify trends, opportunities, risks, and strategic optimization recommendations that improve overall business performance
• Lead the development of clear, compelling performance insights, executive-ready narratives, and strategic recommendations for recurring reports, presentations, and client communications
• Partner closely with Planning, Budget Management, Marketing Science, Digital/Google Demand Gen, and channel activation teams to develop holistic media recommendations, guide investment decisions, and ensure alignment with broader client and business objectives
• Lead cross-functional workstreams by setting priorities across channel teams, assigning and managing deliverables, communicating performance updates, and driving timely execution of optimizations, budget changes, strategic initiatives, and client requests
• Own day-to-day budget stewardship and forecasting across assigned workstreams, proactively identifying risks, opportunities, and investment recommendations while partnering with channel teams on execution
• Independently export, synthesize, and analyze data from media platforms and reporting sources to investigate performance trends, answer complex business questions, and inform strategic recommendation
• Translate complex channel and cross-channel performance data into clear takeaways and recommendations for clients, internal stakeholders, and the Senior Director
• Serve as a primary client contact for assigned workstreams, independently leading meetings, presentations, and day-to-day communications while partnering with the Senior Director on broader strategic initiatives and senior-level client engagements
• Lead cross-channel projects and strategic initiatives, establishing clear ownership, timelines, and accountability across internal and external stakeholders to ensure successful delivery against client objectives
• Drive continuous improvement across campaign performance, reporting, workflows, and cross-functional ways of working, identifying opportunities to increase efficiency and effectiveness
• Develop a deep understanding of the client’s business, promotional calendar, product priorities, and broader ecommerce landscape to provide relevant performance context and forward-looking recommendations
• Apply and help interpret measurement frameworks and methodologies, including Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), incrementality testing, and other performance measurement solutions

Qualifications

• 4+ years of experience in performance marketing, digital media, or a related field, preferably within an agency environment
• Previous hands-on experience managing and optimizing Paid Search campaigns is strongly preferred; candidates with significant hands-on Paid Social experience will also be considered
• Deep understanding of digital media platforms, campaign optimization, budget management, and performance measurement gained through previous hands-on activation experience
• Advanced analytical skills and experience working with large data sets to identify trends, diagnose performance drivers, and develop strategic, actionable recommendations
• Ability to independently export, manipulate, synthesize, and analyze data from multiple platforms and reporting sources
• Experience leading cross-channel digital media programs and partnering with multiple activation teams to deliver integrated performance strategies
• Demonstrated experience independently leading client relationships, presentations, and day-to-day communications, with the ability to build trust and credibility with senior client stakeholders
• Proven ability to influence cross-functional teams, prioritize competing business needs, and lead complex initiatives across multiple stakeholders without relying on highly structured processes
• Comfortable taking ownership and making informed decisions in a fast-paced, dynamic environment with evolving priorities and varying levels of ambiguity
• Excellent written and verbal communication skills, with the ability to distill complex performance data into clear, persuasive insights and recommendations for both digital and non-digital audiences
• Advanced knowledge of Microsoft Excel and experience using data to inform media strategy, investment decisions, and business recommendations
• Retail and/or ecommerce client experience is preferred
• Familiarity with MTA, MMM, incrementality testing, and other media measurement methodologies is a plus, not required
• Experience with platforms such as Google Ads, Microsoft Advertising, Meta Ads Manager, Google Demand Gen, and relevant analytics and reporting tools is preferred

The ideal candidate is a strategic, proactive, and collaborative performance marketing leader who can connect the dots across channels, confidently guide cross-functional teams, independently own client workstreams, and translate complex performance data into actionable business recommendations. They should leverage their hands-on activation background to challenge assumptions, influence channel strategy, and serve as a trusted partner to internal teams and clients, while surfacing clear recommendations and escalation points to the Senior Director.

$70,000 - $125,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that