Associate Director, Cross-Channel Performance Marketing

Hearts & Science; New York (NY); Vor Ort; USD 70.000 - 125.000; Vollzeit

Zusammenfassung

Hearts & Science in New York seeks an Associate Director, Performance Marketing to lead cross-channel performance for a major retail client. You will translate complex data into clear, actionable strategies and recommendations.

Reporting to the Senior Director, you will co-lead cross-functional workstreams, drive budget stewardship and client communications while guiding activation teams across Paid Search, Paid Social, and Demand Gen.

Qualifikationen

• 4+ years of experience in performance marketing, digital media, or a related field, preferably within an agency environment.
• Hands-on experience managing and optimizing Paid Search campaigns; Paid Social experience also considered.
• Deep understanding of digital media platforms, campaign optimization, budget management, and measurement from activation experience.
• Advanced analytical skills with large data sets to identify trends and develop actionable recommendations.
• Ability to export, manipulate, synthesize, and analyze data from multiple platforms and reporting sources.
• Experience leading cross-channel digital media programs and partnering with multiple activation teams.
• Experience leading client relationships, presentations, and day-to-day communications with senior stakeholders.
• Proven ability to influence cross-functional teams and lead complex initiatives across multiple stakeholders.
• Comfortable in a fast-paced, dynamic environment with evolving priorities and ambiguity.
• Excellent written and verbal communication; distill complex performance data into clear insights.
• Advanced knowledge of Excel and using data to inform media strategy and investment decisions.
• Retail and/or ecommerce client experience is preferred.
• Familiarity with MTA, MMM, incrementality testing a plus.
• Experience with Google Ads, Microsoft Advertising, Meta Ads Manager, Google Demand Gen and analytics tools is preferred.

Aufgaben

• Lead the day-to-day management of cross-channel performance marketing initiatives, partnering with Paid Search, Paid Social, Digital/Google Demand Gen, Affiliate, and other channel teams to drive performance against client objectives.
• Provide strategic direction to channel activation teams by evaluating performance, surfacing optimization opportunities, aligning pacing and budget priorities, and ensuring timely execution against broader client and business objectives.
• Lead channel and cross-channel performance analysis to identify trends, opportunities, risks, and strategic optimization recommendations that improve overall business performance.
• Lead the development of clear, compelling performance insights, executive-ready narratives, and strategic recommendations for recurring reports, presentations, and client communications.
• Partner closely with Planning, Budget Management, Marketing Science, Digital/Google Demand Gen, and channel activation teams to develop holistic media recommendations, guide investment decisions, and ensure alignment with broader client and business objectives.
• Lead cross-functional workstreams by setting priorities across channel teams, assigning and managing deliverables, communicating performance updates, and driving timely execution of optimizations, budget changes, strategic initiatives, and client requests.
• Own day-to-day budget stewardship and forecasting across assigned workstreams, proactively identifying risks, opportunities, and investment recommendations while partnering with channel teams on execution.
• Independently export, synthesize, and analyze data from media platforms and reporting sources to investigate performance trends, answer complex business questions, and inform strategic recommendation.
• Translate complex channel and cross-channel performance data into clear takeaways and recommendations for clients, internal stakeholders, and the Senior Director.
• Serve as a primary client contact for assigned workstreams, independently leading meetings, presentations, and day-to-day communications while partnering with the Senior Director on broader strategic initiatives and senior-level client engagements.
• Lead cross-channel projects and strategic initiatives, establishing clear ownership, timelines, and accountability across internal and external stakeholders to ensure successful delivery against client objectives.
• Drive continuous improvement across campaign performance, reporting, workflows, and cross-functional ways of working, identifying opportunities to increase efficiency and effectiveness.
• Develop a deep understanding of the client’s business, promotional calendar, product priorities, and broader ecommerce landscape to provide relevant performance context and forward-looking recommendations.
• Apply and help interpret measurement frameworks and methodologies, including Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), incrementality testing, and other performance measurement solutions.

Kenntnisse

Analytical mindset

Cross-functional leadership

Client relationship management

Strategic thinking

Tools

Google Ads

Microsoft Advertising

Meta Ads Manager

Google Demand Gen

Excel

Jobbeschreibung

Hearts & Science in New York seeks an Associate Director, Performance Marketing to lead cross-channel performance for a major retail client. You will translate complex data into clear, actionable strategies and recommendations.

Reporting to the Senior Director, you will co-lead cross-functional workstreams, drive budget stewardship and client communications while guiding activation teams across Paid Search, Paid Social, and Demand Gen.