Performance Marketing Strategist

Hearst; United States; Hybrid; USD 40,000 - 65,000; Part time

Job summary

Hearst California Media is seeking a Marketing Performance Manager to lead multi-channel performance analysis, optimization recommendations, and reporting for agency-level clients. The role focuses on attribution tracking, paid media oversight, email production, and executive-facing insights to drive budget, channel, and campaign decisions.

The ideal candidate is highly analytical, detail-oriented, and able to synthesize data from GA4, HubSpot, and other sources into clear narratives for

Qualifications

• 7+ years in marketing analytics or related field.
• Experience with GA4, HubSpot, and media measurement tools.
• Ability to translate data into executive-ready insights.
• Strong attention to detail across multiple data sources.

Responsibilities

• Analyze multi-channel performance and optimize KPIs across paid search, programmatic, paid social, email, and analytics platforms.
• Manage internal teams, vendors, and client relationships to improve performance and communication.
• Prepare client and leadership-ready materials and reports.

Skills

Marketing analytics

Data storytelling

Cross-functional collaboration

Executive communication

Attention to detail

Education

Bachelor's degree in marketing/analytics/business

Tools

GA4

HubSpot

TapClicks

Trade Desk

Google Tag Manager

Job description

Hearst California Media is seeking a Marketing Performance Manager to lead multi-channel performance analysis, optimization recommendations, and reporting for agency-level clients. The role focuses on attribution tracking, paid media oversight, email production, and executive-facing insights to drive budget, channel, and campaign decisions.

The ideal candidate is highly analytical, detail-oriented, and able to synthesize data from GA4, HubSpot, and other sources into clear narratives for