Associate Director, Consumer Insights - Snack Brand Growth

Campbell Soup Company; Camden (NJ); In loco; USD 142.000 - 196.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health insurance

Dental insurance

401(k)

Descrizione del lavoro

The Campbell Soup Company is seeking a senior consumer insights leader focused on Campbell Snacks and the Salty Snacks portfolio. You will translate insights into brand strategy and growth, partnering across brand marketing, analytics, and commercialization.

Based in the United States, this Growth Office role emphasizes data-to-action, consumer empathy, and cross-functional influence to drive sustainable category expansion and innovative portfolio strategies.

Competenze

• Bachelor’s degree required; MBA preferred.
• 8+ years of Consumer Insights experience, preferably within CPG or food and beverage.

Mansioni

• Illuminate growth opportunities by linking data, analytics, and human insights to shape strategic direction across the Salty Snacks portfolio.
• Inspire action through storytelling, recommendations, and consumer-centric thinking influencing cross-functional decisions.
• Integrate insights into priorities, innovation processes, and commercial strategies to enable sustainable growth.
• Lead the consumer learning agenda across brands including foundational brand strategy, innovation, and shopper insights.
• Drive insight-led innovation from idea generation through commercialization with strong pipeline development.
• Collaborate with Brand, Innovation, Analytics, and Commercial teams to craft strategies grounded in consumer understanding.
• Deliver foundational insights that support brand positioning, renovations, communications, and portfolio expansion.
• Apply quantitative and qualitative methods to uncover actionable insights and business impact.
• Identify trends to influence strategic priorities and act as a strong consumer voice within the organization.
• Mentor team members and potentially manage direct reports.

Conoscenze

8+ years Consumer Insights

Formazione

Bachelor's degree

MBA

Descrizione del lavoro

The Campbell Soup Company is seeking a senior consumer insights leader focused on Campbell Snacks and the Salty Snacks portfolio. You will translate insights into brand strategy and growth, partnering across brand marketing, analytics, and commercialization.

Based in the United States, this Growth Office role emphasizes data-to-action, consumer empathy, and cross-functional influence to drive sustainable category expansion and innovative portfolio strategies.