Associate Director, Consumer Insights - Salty
Campbell Soup Company
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Benefits offered by this job
Job summary
The Campbell Soup Company is seeking a senior consumer insights leader focused on Campbell Snacks and the Salty Snacks portfolio. You will translate insights into brand strategy and growth, partnering across brand marketing, analytics, and commercialization.
Based in the United States, this Growth Office role emphasizes data-to-action, consumer empathy, and cross-functional influence to drive sustainable category expansion and innovative portfolio strategies.
Qualifications
- Bachelor’s degree required; MBA preferred.
- 8+ years of Consumer Insights experience, preferably within CPG or food and beverage.
Responsibilities
- Illuminate growth opportunities by linking data, analytics, and human insights to shape strategic direction across the Salty Snacks portfolio.
- Inspire action through storytelling, recommendations, and consumer-centric thinking influencing cross-functional decisions.
- Integrate insights into priorities, innovation processes, and commercial strategies to enable sustainable growth.
- Lead the consumer learning agenda across brands including foundational brand strategy, innovation, and shopper insights.
- Drive insight-led innovation from idea generation through commercialization with strong pipeline development.
- Collaborate with Brand, Innovation, Analytics, and Commercial teams to craft strategies grounded in consumer understanding.
- Deliver foundational insights that support brand positioning, renovations, communications, and portfolio expansion.
- Apply quantitative and qualitative methods to uncover actionable insights and business impact.
- Identify trends to influence strategic priorities and act as a strong consumer voice within the organization.
- Mentor team members and potentially manage direct reports.
Skills
Education
Job description
Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8.Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.
Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.
You will serve as a strategic insights leader supporting Campbell Snacks, with a focus on the Salty Snacks portfolio. As part of Campbell’s Growth Office, you will help shape brand, innovation, and portfolio strategies through deep human understanding, consumer empathy, and actionable business insights. This role sits between strategy and execution — translating insights into clear business action while influencing cross-functional partners across brand marketing, innovation, analytics, and commercialization. You will play a critical role in driving sustainable growth across iconic snack brands by uncovering opportunities rooted in consumer behavior, category dynamics, and emerging trends. Now is an exciting time to join Campbell’s and help accelerate growth across one of the company’s most dynamic businesses. You will partner closely with the Senior Director, Insights for Campbell Snacks to lead foundational and forward-looking insights work that informs innovation pipelines, brand positioning, communication strategies, and portfolio growth initiatives.
- Illuminate possibilities by connecting multiple sources of data, analytics, and human insights to identify growth opportunities and shape strategic direction across the Salty Snacks portfolio
- Inspire action through compelling storytelling, strategic recommendations, and consumer-centered thinking that influences decision making across functions
- Integrate insights into business priorities, innovation processes, and commercial strategies to enable sustainable category and brand growth
- Lead and execute the consumer learning agenda across key brands, including foundational brand strategy, innovation, communications, packaging, and shopper insights
- Drive insight-led innovation from idea generation through commercialization, helping build a strong pipeline within total addressable markets
- Partner with Brand, Innovation, Analytics, and Commercial teams to develop winning strategies grounded in consumer, shopper, and category understanding
- Deliver best-in-class foundational insights that serve as the strategic bedrock for brand positioning, renovation, communications, and portfolio expansion
- Apply a broad range of quantitative and qualitative methodologies to uncover actionable insights and drive business impact
- Identify emerging cultural, consumer, competitive, and marketplace trends to proactively influence strategic priorities
- Act as a strong voice of the consumer within the organization, helping build empathy and consumer-centric thinking across teams
- Support functional excellence and continuous improvement across insights processes, tools, vendor partnerships, and ways of working
- Mentor and develop team members and may manage direct report(s)
- Campbell Snacks Brand Teams
- Growth Office Insights & Analytics Team
- Brand Innovation and Commercialization Teams
- Consumer Analytics and Strategy partners
- External research and agency partners
- Senior Director, Insights – Campbell Snacks
- Bachelor’s degree required; MBA preferred
- 8+ years of Consumer Insights experience, preferably within CPG or food and beverage
- MBA or advanced degree
- Food and beverage or Salty Snacks category experience
- Experience working in highly matrixed organizations
- Knowledge of behavioral science and consumer decision-making frameworks
- Passion for translating human understanding into business growth opportunities
- Strong strategic thinking and ability to connect insights to business outcomes
- Expertise across quantitative and qualitative research methodologies
- Proven ability to influence cross-functional teams and drive action through insights and storytelling
- Experience leading insight development across innovation, brand strategy, communications, and commercialization
- High learning agility, curiosity, and collaborative mindset
- Strong project leadership and vendor management capabilities
- Experience mentoring junior talent and/or managing direct reports preferred
The target base salary range for this full‑time, salaried position is between $142,300-$195,700. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.
The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
We’re proud to be a purpose‑driven company, connecting people through food they love.
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