Assistant Store Manager — Dynamic Outlet Leadership (SF)

The North Face; Livermore (CA); On-site; USD 37,000 - 56,000; Full time

Job summary

The North Face in Livermore, CA is seeking an Assistant Store Manager to support daily store operations and lead a team focused on exceptional customer experiences. This role partners with the Store Manager to drive sales, coaching staff, and ensure brand-aligned service.

You will help recruit, onboard, and develop team members, maintain merchandising standards, and monitor performance against KPIs to ensure profitability and a respectful, inclusive store environment.

Qualifications

• 2+ years of retail or store leadership experience.
• High School Diploma or equivalent preferred; hands-on achievements valued.

Responsibilities

• Support the store team in achieving and exceeding sales goals.
• Lead and coach the team to exceed productivity goals.
• Model exceptional customer service and selling behaviors.
• Supervise daily store operations including opening/closing procedures.
• Support recruiting, hiring, and onboarding with high-caliber talent.
• Provide ongoing training, feedback, and development to team members.
• Ensure compliance with company policies and standards.
• Partner with Store Manager to manage expenses and drive profitability.
• Maintain visual merchandising and stock replenishment.

Skills

Store leadership

Customer service

Coaching

Communication

Problem solving

Education

High School Diploma

Job description

The North Face in Livermore, CA is seeking an Assistant Store Manager to support daily store operations and lead a team focused on exceptional customer experiences. This role partners with the Store Manager to drive sales, coaching staff, and ensure brand-aligned service.

You will help recruit, onboard, and develop team members, maintain merchandising standards, and monitor performance against KPIs to ensure profitability and a respectful, inclusive store environment.