Overview
The Assistant Practice Manager oversees daily operations, client experience, and sales performance to ensure the practice runs efficiently and delivers a high-touch, private experience. This role is responsible for maintaining smooth day-to-day flow, driving conversions, and supporting overall business performance.
Core Responsibilities
- Client Experience & Operations
- Oversee daily schedule flow and ensure appointments run efficiently
- Manage client check-ins, consultations, and overall experience
- Maintain a private, elevated environment for all clients
- Handle client concerns with professionalism and discretion
- Drive consultation-to-service conversions
- Guide clients through treatment options, pricing, and next steps
- Follow up with leads and maintain the sales pipeline
- Identify upsell opportunities across services and products
- Track and report on conversion rates, revenue, and retention
- Team Support & Accountability
- Support stylists and specialists in service delivery and sales performance
- Ensure adherence to service standards, client experience, and sales goals
- Assist with onboarding and training coordination
- Administrative & Systems Management
- Manage booking systems, confirmations, and follow-ups
- Maintain accurate client records and documentation
- Oversee workflows across platforms (Calendly, Monday, Google Drive, etc.)
- Track key metrics: appointments, conversions, revenue, and retention
- Inventory & Product Management
- Monitor inventory levels and coordinate ordering
- Maintain organization of hair, products, and client-specific inventory
- Support retail sales and product recommendations
Weekly Structure
Tuesday–Saturday
- Tuesday – Planning & Reset
- Review sales pipeline, KPIs, and weekly priorities
- Complete lead follow-ups and confirm upcoming appointments
- Handle admin tasks and inventory checks
- Oversee client experience and daily flow
- Support consultations and actively close services
- Ensure follow-ups and rebooking are completed
- Manage real-time scheduling and operational needs
Saturday – Peak Day
- Maximize conversions and revenue
- Ensure seamless, high-touch client experience
- Secure rebookings and future appointments
- End-of-week recap: performance, gaps, and follow-ups
Key Traits for Success
- Sales-driven with strong closing ability
- Highly organized and detail-oriented
- Professional, discreet, and client-focused