Assistant Director, Marketing & Communications — Digital Strategy

The University of North Florida Board of Trustees; Jacksonville (FL); On-site; USD 63,000 - 77,000; Full time

Job summary

The University of North Florida Board of Trustees in Jacksonville, FL seeks an Assistant Director to lead digital strategy, communications, and promotional initiatives for the Brooks College of Health. You will partner with internal and external stakeholders to elevate the college’s reputation and support student enrollment goals.

You will manage the BCH website and social channels, develop content, coordinate marketing materials, and ensure accessibility and branding compliance, while

Qualifications

• Master's and 2+ years of relevant experience or Bachelor's degree and 4+ years of relevant experience.
• Equivalent combination of education and experience per Fla. Stat. 112.219.
• Strong graphic design and content development skills.
• Experience with CMS platforms (Cascade preferred) and mass email tools (Emma).
• Knowledge of SEO/AEO/GEO, accessibility, analytics, and CRM systems (Slate and HubSpot a plus).
• Strong written and verbal communication skills.
• Experience managing marketing projects and teams.
• Ability to work independently and collaboratively in a fast-paced environment.

Responsibilities

• Advises and directs BCH communications and marketing strategy.
• Plans and reports activities for branding and enrollment engagement.
• Manages BCH website and main social platforms.
• Develops and executes comprehensive communication plans for units.
• Collaborates with program directors and university partners.
• Oversees accessibility and SEO/best practices.
• Analyzes campaign data to guide decisions.
• Ensures UNF branding and guidelines compliance.
• Represents BCH at conferences and continuing education events.
• Coordinates photography and videography for BCH programs.
• Attends in-person and off-campus marketing events.
• Leads design of BCH marketing materials.
• Liaises between BCH and campus marketing offices.
• Performs duties off-campus during declared campus emergencies.

Skills

Graphic design

Content development

SEO knowledge

Analytics

CRM systems

Communication

Project management

Team leadership

Collaboration

Adaptability

Education

Master's degree

Bachelor's degree + 4+ years experience

Equivalent combination per Fla. Stat. 112.219

Tools

Cascade CMS

Emma

Slate

HubSpot

Job description

The University of North Florida Board of Trustees in Jacksonville, FL seeks an Assistant Director to lead digital strategy, communications, and promotional initiatives for the Brooks College of Health. You will partner with internal and external stakeholders to elevate the college’s reputation and support student enrollment goals.

You will manage the BCH website and social channels, develop content, coordinate marketing materials, and ensure accessibility and branding compliance, while