Assistant Director Marketing and Communications

The University of North Florida Board of Trustees; Jacksonville (FL); On-site; USD 63,000 - 77,000; Full time

Job summary

The University of North Florida Board of Trustees in Jacksonville, FL seeks an Assistant Director to lead digital strategy, communications, and promotional initiatives for the Brooks College of Health. You will partner with internal and external stakeholders to elevate the college’s reputation and support student enrollment goals.

You will manage the BCH website and social channels, develop content, coordinate marketing materials, and ensure accessibility and branding compliance, while

Qualifications

• Master's and 2+ years of relevant experience or Bachelor's degree and 4+ years of relevant experience.
• Equivalent combination of education and experience per Fla. Stat. 112.219.
• Strong graphic design and content development skills.
• Experience with CMS platforms (Cascade preferred) and mass email tools (Emma).
• Knowledge of SEO/AEO/GEO, accessibility, analytics, and CRM systems (Slate and HubSpot a plus).
• Strong written and verbal communication skills.
• Experience managing marketing projects and teams.
• Ability to work independently and collaboratively in a fast-paced environment.

Responsibilities

• Advises and directs BCH communications and marketing strategy.
• Plans and reports activities for branding and enrollment engagement.
• Manages BCH website and main social platforms.
• Develops and executes comprehensive communication plans for units.
• Collaborates with program directors and university partners.
• Oversees accessibility and SEO/best practices.
• Analyzes campaign data to guide decisions.
• Ensures UNF branding and guidelines compliance.
• Represents BCH at conferences and continuing education events.
• Coordinates photography and videography for BCH programs.
• Attends in-person and off-campus marketing events.
• Leads design of BCH marketing materials.
• Liaises between BCH and campus marketing offices.
• Performs duties off-campus during declared campus emergencies.

Skills

Graphic design

Content development

SEO knowledge

Analytics

CRM systems

Communication

Project management

Team leadership

Collaboration

Adaptability

Education

Master's degree

Bachelor's degree + 4+ years experience

Equivalent combination per Fla. Stat. 112.219

Tools

Cascade CMS

Emma

Slate

HubSpot

Job description

Department
Brooks College of Health, Dean

Compensation
$70,000.00 to Negotiable Annual

General Descriptions/Primary Purpose

The Assistant Director, under the direction of the Dean, plays an integral role in leading and executing the digital strategy, communications, and promotional initiatives of the Brooks College of Health (BCH). This position serves as a strategic partner to internal and external stakeholders, leading content development, recruitment marketing, and digital engagement efforts that elevate the college’s reputation and support student enrollment goals.

Job Functions

• Advises and assists in planning, directing, and reporting the activities of BCH’s communications and marketing strategy.
• Contributes to long- and short-term communications planning, supporting strategic enrollment, branding, and engagement efforts.
• Manages the BCH website, BCH’s main social media platforms, and digital content calendars.
• Develops and executes comprehensive communication plans for academic units and programs.
• Provides consultation and collaboration with academic program directors, leadership, and university partners.
• Oversees the implementation of website accessibility and AEO/GEO/SEO best practices.
• Analyzes campaign data and digital performance metrics, guiding decision-making.
• Ensures adherence to UNF branding and communications guidelines.
• Represents the Brooks College of Health at national marketing and communications conferences and participates in continuing education events to remain current on emerging trends, technologies, and best practices in higher education marketing.
• Coordinates photography and videography for the Brooks College of Health’s programs and initiatives.
• Attend in-person and off-campus marketing events
• Leads the planning, design and development of BCH’s marketing materials. Ex: Dean’s Monthly Update, Annual Reports, program and unit recruitment materials, website graphics, social media graphics, donor communications, event materials, and other graphics as requested.
• Serve as a liaison between BCH and other offices on campus involved in marketing BCH programs, events, etc.
• During declared campus emergencies, this position may be required to perform specific job-related duties at a designated off-campus location or place of residence.

Required Qualifications

Master's and 2+ years of relevant experience or Bachelor's degree and 4+ years of relevant experience. Or an equivalent combination of education and experience pursuant to Fla. Stat. 112.219.

Preferred Qualifications

• Strong graphic design and content development skills (e.g., Canva, Adobe Suite)
• Demonstrated experience with CMS platforms (Cascade preferred) and mass email tools (e.g., Emma)
• Knowledge of SEO/AEO/GEO, accessibility, analytics, and CRM systems (Slate and HubSpot experience is a plus)
• Strong written and verbal communication skills
• Experience managing marketing projects and teams
• Ability to work independently and collaboratively in a fast-paced environment

Statement(s) of Understanding

This position requires a background check. In conjunction with the University's policy, this position may also require a credit check.

The holder of this position is designated as a “Responsible Employee” pursuant to their role under Title IX. Therefore, the incumbent must promptly report allegations of sexual misconduct, sexual violence, and child sexual abuse by or against any student, employee, contractor, or visitor to the University’s Title IX Administrator or any divisional Title IX Coordinator

Equal Opportunity

The University of North Florida (UNF) is committed to providing an inclusive and welcoming environment for all who interact in our community. In building this environment, we strive to attract students, faculty and staff from a variety of cultures, backgrounds and life experiences. The University of North Florida does not commit or permit discrimination or harassment on the basis of genetic information, race, color, religion, age, sex, disability, marital status, national origin, or veteran status in any educational, employment, social, recreational program or activity that it offers. In addition, UNF will not commit or permit retaliation against an individual who reports discrimination or harassment or an individual who cooperates in an investigation of an alleged violation of university regulation.

Carnegie

UNF is a Carnegie Community Engaged Institution. This designation celebrates the University’s collaboration with community partners from the local to the global level. It reflects UNF’s mission to contribute to the public good and prepare educated, engaged citizens.