Assistant Director, Digital Acquisition & Engagement

Duke University; Durham (NC); Hybrid; USD 63,000 - 98,000; Full time

Job summary

Duke University’s School of Medicine Marketing team seeks an Assistant Director of Digital Acquisition to lead data-driven email journeys and landing pages that foster deeper donor relationships and increased giving. You will manage Eloqua workflows, ensure data integrity, and collaborate with Salesforce and other platforms to optimize engagement.

With a focus on a digital-first strategy, you will coordinate with SOM and DUHS marketing to align patient-focused engagement with institutional

Qualifications

• Bachelor's degree required.
• 3 years progressive fundraising/marketing experience.
• Strong verbal and written communication; experience with Windows environment.

Responsibilities

• Be the expert on digital acquisition strategy.
• Manage Eloqua assets, templates, forms, and landing pages.
• Maintain data quality and integration workflows.
• Develop A/B testing to optimize engagement and fundraising outcomes.
• Coordinate with Marketing & Communications to align with goals.

Skills

Communication

Engagement journeys

Donor campaigns

Analytics

Eloqua experience

Salesforce experience

Eloqua cert

Project management

Cross-functional

Higher ed fundraising

Education

Bachelor's degree

Tools

Eloqua

Salesforce

Job description

Duke University’s School of Medicine Marketing team seeks an Assistant Director of Digital Acquisition to lead data-driven email journeys and landing pages that foster deeper donor relationships and increased giving. You will manage Eloqua workflows, ensure data integrity, and collaborate with Salesforce and other platforms to optimize engagement.

With a focus on a digital-first strategy, you will coordinate with SOM and DUHS marketing to align patient-focused engagement with institutional