Senior Director, Multichannel Direct Marketing & Engagement

The Rome Group; Missouri; On-site; USD 140,000 - 190,000; Full time

Job summary

Washington University in St. Louis seeks a data-driven Senior Director of Direct Marketing and Participation to translate complex data, optimize segmentation, and track ROI. You will lead 6-7 professionals across mail, digital, and phone campaigns while aligning with internal communications for brand consistency.

You will oversee data hygiene, technology stacks, and cross-functional collaboration with Analytics, Advancement, and Donor Relations to maximize annual giving impact.

Qualifications

• Bachelor's degree required (Master’s degree preferred).
• 6+ years of relevant experience, ideally featuring exposure to annual giving, complex university settings, or national non-profit organizations.
• Proven supervisory management experience leading teams of 5+ staff.
• Deep fluency in data analytics, audience segmentation, and performance-based marketing ROI.
• Exceptional organizational skills, relentless multitasking abilities, and an unflappable calm in a high-velocity environment.

Responsibilities

• Data & Segmentation Strategy: Drive acquisition, retention, and stewardship strategies by analyzing audience data and past performance to make data-backed decisions.
• Team Leadership: Manage a high-performing team of 6-7 direct reports on major campaigns.
• Fast-Paced Execution & Project Management: Oversee multi-channel direct marketing schedules and ensure accurate targeting.
• Cross-Functional Collaboration: Partner with Analytics, Data & Reporting, Advancement Systems, Donor Relations, and Communications.
• Technology & Data Hygiene: Oversee marketing tech stacks and ensure rigorous data hygiene and segmentation.

Skills

Data analytics

Audience segmentation

ROI optimization

Multichannel marketing

Leadership

Education

Bachelor's degree

Master's degree preferred

Tools

VanillaSoft

ClickUp

Salesforce Marketing Cloud

Job description

Washington University in St. Louis seeks a data-driven Senior Director of Direct Marketing and Participation to translate complex data, optimize segmentation, and track ROI. You will lead 6-7 professionals across mail, digital, and phone campaigns while aligning with internal communications for brand consistency.

You will oversee data hygiene, technology stacks, and cross-functional collaboration with Analytics, Advancement, and Donor Relations to maximize annual giving impact.