Impactful Associate Director, Direct Response Marketing

Harvard University; Cambridge (MA); Hybrid; USD 100,000 - 150,000; Full time

Benefits offered by this job

Generous paid time off

Medical, dental, and vision insurance

Retirement plans with university con­t

Wellbeing resources

Job summary

Harvard University’s Alumni Affairs and Development is seeking an Associate Director of Development, Direct Response Marketing to lead omni‑channel campaigns across print, digital, and emerging technologies for the Harvard College Fund, Graduate School Fund, Athletics, and the 1636 Loyalty Society.

The role translates strategy into production plans, oversees segmentation and timelines, and supervises a Development Assistant Specialist, ensuring on‑time, high‑quality execution while driving

Qualifications

• BA/BS degree preferred.
• Minimum 6+ years’ relevant or transferable experience in direct response marketing, fundraising, annual giving, etc.
• Excellent interpersonal, written, verbal, and visual communication skills.
• Excellent organization and time management skills.
• Strong analytical and problem-solving skills, the ability to interpret and report data.

Responsibilities

• Support the Managing Director of Development, Direct Response Marketing with overseeing the strategic direction of direct response marketing channels (print, digital, and emerging technologies) and requesting signatories.
• Supervise a Development Assistant Specialist, Direct Response Marketing, who provides key coordination for all DRM projects and inbox management.
• Collaborate with the Managing Director to enhance business processes, develop and implement team workflows and project management frameworks, and document process improvements to support operational efficiency and team alignment.
• Translate fundraising strategy into a comprehensive production schedule and audience matrix; manage creative and content timelines, workflows, and approvals to ensure successful implementation of a robust, data-informed fundraising calendar.
• Track, analyze, and assess project results and trends to continuously refine strategy to maximize revenue and participation.
• Provide strategic input and recommendations on audience segmentation, messaging, and campaign optimization using analytics across channels; manage audience strategy including list pulls and segmentation.

Skills

Direct marketing

Fundraising

Analytics

Project management

Team leadership

Communication

Education

BA/BS degree

Tools

Adobe InDesign

Microsoft Office

HTML

Job description

Harvard University’s Alumni Affairs and Development is seeking an Associate Director of Development, Direct Response Marketing to lead omni‑channel campaigns across print, digital, and emerging technologies for the Harvard College Fund, Graduate School Fund, Athletics, and the 1636 Loyalty Society.

The role translates strategy into production plans, oversees segmentation and timelines, and supervises a Development Assistant Specialist, ensuring on‑time, high‑quality execution while driving