Director, Digital Engagement & Fundraising Strategy

McLean Hospital; Somerville (MA); Hybrid; USD 75,000 - 85,000; Full time

Job summary

The McLean Hospital Corporation’s Mass General Brigham Development Office seeks an Assistant Director of Digital Marketing and Engagement to lead digital projects that support fundraising and donor engagement. You will translate engagement goals into clear project plans and measurable outcomes.

This role collaborates with content, design, web production, information systems, fundraising colleagues, and vendors to deliver campaigns, emails, and donation experiences with a focus on quality and

Qualifications

• Experience coordinating complex digital communications, marketing, web, and fundraising projects.
• Strong knowledge of digital platforms and tools.
• Excellent written and verbal communication skills, with sound judgment and professionalism.
• Ability to manage stakeholder expectations, competing priorities, and confidential information.
• Working knowledge of CMS platforms and marketing automation; ability to learn new programs.
• Ability to analyze data and identify trends for engagement efforts.
• Strong attention to detail, QA, accessibility, and user experience.

Responsibilities

• Manage digital projects from intake through planning, execution, testing, launch, reporting, and optimization, including campaigns, web updates, emails, and donation forms.
• Develop and maintain project plans and timelines to deliver high-quality deliverables for fundraising initiatives.
• Facilitate intake and discovery with stakeholders to clarify goals and requirements.
• Coordinate with content, design, web production, information systems, fundraising teams, and vendors.
• Support email, web, and digital asset management; build campaigns and troubleshoot issues.
• Coordinate quality assurance for digital deliverables and monitor performance metrics.
• Track and report on digital outcomes and recommend improvements to donor experience and efficiency.
• Help standardize workflows, templates, QA checklists, and collaboration practices.
• Other duties as assigned.

Skills

Digital project management

Stakeholder management

Written & verbal communication

CMS platforms

Marketing automation

Analytics

Team collaboration

Quality assurance

Campaign optimization

Tools

WordPress

Marketo

Adobe Experience Manager

Microsoft 365

Google Analytics

Job description

The McLean Hospital Corporation’s Mass General Brigham Development Office seeks an Assistant Director of Digital Marketing and Engagement to lead digital projects that support fundraising and donor engagement. You will translate engagement goals into clear project plans and measurable outcomes.

This role collaborates with content, design, web production, information systems, fundraising colleagues, and vendors to deliver campaigns, emails, and donation experiences with a focus on quality and