Assistant Director, Digital Acquisition & Donor Engagement

Duke Careers; Durham (NC); Hybrid; USD 63,000 - 98,000; Full time

Job summary

Duke Health Development & Alumni Affairs (DHDAA) seeks an Assistant Director, Digital Acquisition to lead data‑driven cultivation campaigns for SOM and DUHS. You will manage Eloqua workflows, landing pages, and forms, partnering with Salesforce and internal teams to scale donor engagement and fundraising.

The role emphasizes data integrity, real-time performance tracking, and cross‑functional collaboration with the SOM/DUHS marketing teams to align patient engagement with Duke Health’s brand and

Qualifications

• Work requires Bachelor’s degree and progressive fundraising/marketing experience.
• Excellent written and verbal communication skills are essential.
• Experience with enterprise marketing automation platforms and data-driven campaigns is required.

Responsibilities

• Design and manage data-driven digital acquisition campaigns and journeys.
• Oversee Eloqua assets, templates, forms, and landing pages; ensure data integration with Salesforce.
• Coordinate with Marketing & Communications to align patient engagement with institutional messaging.
• Measure impact of digital campaigns using metrics and optimize strategies for fundraising outcomes.

Skills

Written communication

Verbal communication

Analytics

Marketing automation

Eloqua

Salesforce

Education

Bachelor's degree

Tools

Eloqua

Salesforce

Job description

Duke Health Development & Alumni Affairs (DHDAA) seeks an Assistant Director, Digital Acquisition to lead data‑driven cultivation campaigns for SOM and DUHS. You will manage Eloqua workflows, landing pages, and forms, partnering with Salesforce and internal teams to scale donor engagement and fundraising.

The role emphasizes data integrity, real-time performance tracking, and cross‑functional collaboration with the SOM/DUHS marketing teams to align patient engagement with Duke Health’s brand and