Associate Director, Email Marketing & Digital Engagement

Icahn School of Medicine at Mount Sinai; New York (NY); Hybrid; USD 79,720 - 161,199; Full time

Job summary

The Icahn School of Medicine at Mount Sinai seeks an Associate Director of Email Marketing & Digital Communications to enhance donor engagement through strategic email campaigns and digital engagement packages. This role involves collaboration with internal and external partners to transition to a new email platform while utilizing testing and analytics to drive performance.

The ideal candidate should have over 5 years of experience in marketing and communications, proficiency in tools like Salesforce Marketing Cloud, and strong project management skills. The position offers a hybrid work model with responsibilities aligning closely with departmental priorities.

Qualifications

• 5+ years of progressive experience in marketing, communications, digital engagement, or related roles.
• Significant hands-on experience in email marketing.
• Working knowledge of data concepts that support segmentation and personalization.

Responsibilities

• Lead end-to-end planning and optimization of email communications.
• Define email strategy and operating model.
• Design, build, and optimize donor engagement journeys.

Skills

Email marketing experience

Project management

Data analysis

Collaborative approach

Education

5+ years in marketing or communications

Tools

Salesforce Marketing Cloud

Google Analytics

HTML/CSS

Job description

The Icahn School of Medicine at Mount Sinai seeks an Associate Director of Email Marketing & Digital Communications to enhance donor engagement through strategic email campaigns and digital engagement packages. This role involves collaboration with internal and external partners to transition to a new email platform while utilizing testing and analytics to drive performance.

The ideal candidate should have over 5 years of experience in marketing and communications, proficiency in tools like Salesforce Marketing Cloud, and strong project management skills. The position offers a hybrid work model with responsibilities aligning closely with departmental priorities.