Area VP, Healthcare Growth & Partnerships

Gentiva; Grand Rapids (MI); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Competitive Pay

401(k) with Company Match

Career Advancement Opportunities

National & Local Recognition Programs

Teammate Assistance Fund

Medical, Dental, Vision Insurance

Mileage Reimbursement

Generous Paid Time Off

Job summary

Gentiva Hospice seeks an Area Vice President of Business Development to lead high-performing sales teams across multiple territories, grow new markets, and strengthen referral networks.

You will design market-specific strategies, coach regional teams, and collaborate with clinical and operational leaders to align sales with patient care goals while driving admissions and census growth.

Qualifications

• Bachelor’s degree required (Business, Marketing, or Healthcare preferred).
• 5+ years of direct sales experience in the healthcare industry, including home health or hospice.
• 2–4 years of sales management experience in a multi-site or multi-territory environment.
• Proven track record of meeting or exceeding admissions and census targets in a healthcare sales role.
• Experience working in a metrics-driven sales environment with CRM, EMR, and data tracking tools.
• HomeCare HomeBase experience preferred.

Responsibilities

• Direct and coordinate sales operations across assigned territories, including pipeline development, referral relationships, and performance outcomes.
• Build, coach, and mentor regional sales teams to achieve and exceed growth goals for admissions, census, and revenue.
• Lead the design and execution of market-specific sales strategies, leveraging data and industry trends to identify new growth opportunities.
• Foster and maintain referral relationships with physicians, hospitals, SNFs, ALFs, and other healthcare organizations.
• Support recruitment, onboarding, and ongoing training of business development staff, ensuring they are equipped with effective sales techniques.
• Collaborate with clinical and operational leaders to align sales strategies with patient care goals and operational capacity.
• Monitor and report on team KPIs, sales funnel health, market share, and territory performance metrics.
• Represent the organization at community, industry, and networking events to elevate brand visibility and credibility.
• Ensure compliance with company policies, industry regulations, and ethical standards in all sales and marketing activities.

Skills

Strategic thinker

Team leadership

Communication

Budgeting & P&L

Excel

PowerPoint

CRM platforms

Territory management

Education

Bachelor’s degree in Business/Marketing/Healthcare

Tools

CRM

EMR

HomeCare HomeBase

Job description

Gentiva Hospice seeks an Area Vice President of Business Development to lead high-performing sales teams across multiple territories, grow new markets, and strengthen referral networks.

You will design market-specific strategies, coach regional teams, and collaborate with clinical and operational leaders to align sales with patient care goals while driving admissions and census growth.