Area Sales Manager – NORAM East

Deep Sea Electronics Ltd; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Deep Sea Electronics Ltd is seeking an experienced sales professional to drive growth across the NORAM East America region for our control electronics product range. The role involves building relationships with key decision makers in utilities, OEMs, and distributors, and collaborating with marketing and support teams to maximize market penetration.

You will travel as needed, work from a home office, and coordinate with international teams to ensure top customer service and project execution.

Qualifications

• Experience selling in a technical product or service in the power or related sector.
• Proven relationships with key decision makers in NORAM East America.

Responsibilities

• Drive sales growth and market expansion within the assigned territory across all product categories.
• Maintain focus on developing the DSE Control product group.
• Develop and implement regional sales and distribution strategies where applicable.
• Plan and execute marketing activities with distribution partners to increase market share.
• Identify and develop new business opportunities while strengthening existing relationships.
• Conduct regular visits to customers and prospects to build trust and grow profitable business.

Skills

Technical selling

Negotiation

Relationship building

Demand generation

Job description

Deep Sea Electronics is a global leader in the design and manufacture of generator controllers, automatic transfer switch controllers, battery chargers, and vehicle and off-highway control systems—powering critical infrastructure worldwide.

With over 200 employees across four continents, we deliver innovative solutions to customers in more than 150 countries. Our operations are supported by our UK headquarters and a strong international distributor network.

Key Responsibilities:

• Drive sales growth and market expansion within the assigned territory across all
• product categories
• Maintain a strong focus on developing the DSE Control product group
• Develop and implement effective regional sales and distribution strategies (where applicable)
• Plan, coordinate, and execute marketing activities in collaboration with distribution partners to increase market share
• Identify and develop new business opportunities while strengthening relationships with existing customers
• Conduct regular visits to customers and prospects to build trust, reinforce, and grow profitable business
• Work cross-functionally with internal teams to ensure high levels of customer service and satisfaction
• Monitor competitor activity and stay informed on market developments
• Conduct market research within the customer base to respond effectively to changing conditions

40%

Effectively negotiates sales

Develop end-customer & distributor relationships

Work with 3 rd party channel to drive improved performance

Identifies, assesses, attracts and negotiates with potential customers

Identify market opportunities for the DSE Product range

30%

Expanding the customer and contact base

Develop strategic relationships within the region

Provide World class customer support

Works with distributors to increase market penetration

15%

Coordinates all marketing activities with distribution partners

Maximises product margins through effective pricing strategies

Achieve customer visits/phone meetings to set targets

Create and manage quotes for customers with appropriate follow up

Manage the opportunity pipeline to maximise value for the company

15%

Presentation and demonstration of products

Maintain customer data in the company systems

Work with internal company functions to address customer issues

Monitor competitor activity, and key market trends

Monthly reporting

Exhibition attendance where required

Internal & External Relationships:

• External relationships will be predominantly with the assigned customer group and the contacts therein
• Build relationships with management, Internal sales function, Technical support, Marketing and Warrant y

Requirements:

• Experience of working within a company that has a technical product or service in a commercial role within the power or related sector
• Working knowledge of NORAM East America power sectors
• Proven relationships with key decision makers in the power sector in NORMAN East America
• Proven technical selling and negotiation skills
• Commercially astute results orientated team player
• Strong written and verbal communication skills.
• Ability to work from a home office and work independently in a field-based role
• Ability to travel internationally adequately to cover assigned territory
• Ability to recognise market trends and evaluate competitor strengths and weaknesses
• Full driving licence
• Proven experience of successful demand generation

Sales role within a technically orientated company/product range, preferably within the control electronics industry in the U.K & Ireland. Proven experience of successful demand generation