Area Sales Manager – Central Eastern Europe (CEE)

Deep Sea Electronics Ltd; Central (LA); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Deep Sea Electronics Ltd. is seeking a field-based regional salesperson to drive growth in the control electronics product range across the assigned territory. You will cultivate new business and strengthen relationships with distributors and customers, delivering product presentations and quotes.

The role requires strong negotiation, technical understanding, and the ability to work from a home office while visiting customers and attending exhibitions as needed.

Qualifications

• Knowledge of working within a technical product or service in a commercial role.
• Proven relationships with key decision makers in the control electronics sector.
• Proven technical and commercial selling and negotiation skills.
• Commercially astute results oriented team player.
• Strong written and verbal communication skills.

Responsibilities

• Drive sales growth and market expansion within the territory across all product categories.
• Develop and implement regional sales and distribution strategies.
• Maintain relationships with customers and distributors to grow profitable business.
• Liaise with marketing to support regional activities.
• Provide world-class customer support and ensure high levels of customer satisfaction.
• Monitor competitor activity and respond to market trends.
• Create and manage quotes for customers and present product demonstrations.
• Travel internationally as needed to cover the territory.

Skills

Sales experience

Technical knowledge

Negotiation

Communication

Field-based sales

Travel internationally

Driving licence

Job description

Deep Sea Electronics is a global leader in the design and manufacture of generator controllers, automatic transfer switch controllers, battery chargers, and vehicle and off-highway control systems—powering critical infrastructure worldwide.

With over 200 employees across four continents, we deliver innovative solutions to customers in more than 150 countries. Our operations are supported by our UK headquarters and a strong international distributor network

Key Responsibilities

• Drive sales growth and market expansion within the assigned territory across all product categories
• Maintain a strong focus on developing the DSE Control product group
• Identify and develop new customer opportunities while maximizing new business opportunities and strengthening relationship with existing customers
• Develop and implement effective regional sales and distribution strategies
• Liaise with marketing to support marketing related activities and initiatives in the region
• Conduct regular visits to customers and prospects to grow profitable business whilst building trust in the DSE brand
• Act as the voice of the customer within DSE, while representing the business externally as a trusted partner
• Promote both existing and new DSE products to customers
• Work cross-functionally with internal teams to ensure high levels of customer service and satisfaction
• Monitor competitor activity and stay informed on market trends to respond effectively to changing conditions

40%

Develop end-customer & distributor relationships

Provides high degree of focus on DSE CONTROL product group

Effectively negotiates sales

Identifies, assesses, attracts and negotiates with potential customers

30%

Expanding the customer and contact base

Develop strategic relationships within the region

Provide World class customer support

Maximises product margins through effective pricing strategies

20%

Maintain customer pipeline data in the company CRM system

Manage the opportunity pipeline to maximise value for the company

Achieve customer visits/phone meetings to set targets

Create and manage quotes for customers with appropriate follow up

Presentation and demonstration of products

10%

Work with internal company functions to address customer issues

Monitor competitor activity, and key market trends

Monthly reporting

Exhibition attendance where required

Internal & External Relationships

• External relationships will be predominantly with the assigned customer group and the contacts therein
• Build relationships with Management, Internal sales function, technical support, marketing and Warranty

Requirements

• Knowledge of working within a company that has a technical product or service in a commercial role within the control electronics related sector
• Proven relationships with key decision makers in the control electronics sector within the assigned region
• Proven technical and commercial selling and negotiation skills
• Commercially astute results orientated team player
• Strong written and verbal communication skills
• Ability to work independently in a field-based role and from home office
• Ability to travel internationally adequately to cover assigned territory
• Ability to recognise market trends and evaluate competitor strengths and weaknesses
• Full driving licence
• Sales role within a technically orientated company/product range, preferably within the control electronics industry
• Proven experience of successful generation of new business and prospects

DSE is an equal opportunity employer. A copy of our statement is available on request.