Area Sales Manager

Deep Sea Electronics Ltd; Town of Vermont (WI); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Deep Sea Electronics Ltd is seeking an Area Sales Manager to join our US commercial team, covering the NORAM East region. This field-based role emphasizes developing relationships with distributors and end customers while promoting DSE Control products.

The candidate should have strong technical selling skills, proven customer relationships, and the ability to travel internationally. Ideal candidates will be comfortable working from a home office, with established networks in the control

Qualifications

• Knowledge of selling technical products in a commercial role.
• Proven relationships with key decision makers in control electronics.
• Strong written and verbal communication skills.

Responsibilities

• Drive sales growth and market expansion within the NORAM East territory across C&A brands.
• Develop and implement regional sales and distribution strategies where applicable.
• Plan, coordinate and execute marketing activities with distribution partners to grow market share.
• Identify new business opportunities and strengthen relationships with existing customers.
• Conduct regular visits to customers and prospects to build trust and profitable business.
• Act as the voice of the customer within the C&A group and represent the business externally as a trusted partner.
• Promote existing and new C&A products to customers.
• Work cross-functionally with internal teams to ensure high levels of customer service and satisfaction.
• Monitor competitor activity and stay informed on market developments.
• Conduct market research within the customer base to respond effectively to changing conditions.

Skills

Technical selling

Negotiation skills

Communication skills

Customer relationship

Travel flexibility

Self-motivated

Education

5 GCSEs including Maths & English

Tools

CRM system

Job description

Deep Sea Electronics is a global leader in the design and manufacture of generator controllers, automatic transfer switch controllers, battery chargers, and vehicle and off-highway control systems—powering critical infrastructure worldwide.

With over 200 employees across four continents, we deliver innovative solutions to customers in more than 150 countries. Our operations are supported by our UK headquarters and a strong international distributor network.

We are now seeking an Area Sales Manager to join our US commercial team – covering the NORAM East region.

Key Responsibilities:

• Drive sales growth and market expansion within the assigned territory across all Control & Automation (C&A) brands and product categories
• Maintain a strong focus on developing the DSE Control product group
• Develop and implement effective regional sales and distribution strategies (where applicable)
• Plan, coordinate, and execute marketing activities in collaboration with distribution partners to increase market share
• Identify and develop new business opportunities while strengthening relationships with existing customers
• Conduct regular visits to customers and prospects to build trust, reinforce the C&A brand, and grow profitable business
• Act as the voice of the customer within the C&A group, while representing the business externally as a trusted partner
• Promote both existing and new C&A products to customers
• Work cross-functionally with internal teams to ensure high levels of customer service and satisfaction
• Monitor competitor activity and stay informed on market developments
• Conduct market research within the customer base to respond effectively to changing conditions

40%

• Effectively negotiates sales
• Develop end-customer & distributor relationships
• Provides high degree of focus on DSE CONTROL product group
• Identifies, assesses, attracts and negotiates with potential customers

30%

• Expanding the customer and contact base
• Develop strategic relationships within the region
• Provide World class customer support

15%

• Coordinates all marketing activities with distribution partners
• Maximises product margins through effective pricing strategies
• Achieve customer visits/phone meetings to set targets
• Create and manage quotes for customers with appropriate follow up
• Manage the opportunity pipeline to maximise value for the company

15%

• Presentation and demonstration of products
• Maintain customer pipeline data in the company CRM system
• Work with internal company functions to address customer issues
• Monitor competitor activity, and key market trends
• Monthly reporting
• Exhibition attendance where required

Internal & External Relationships:

• External relationships will be predominantly with the assigned customer group and the contacts therein
• Build relationships with Management, Internal sales function, technical support, marketing and Warranty

Requirements:

• Knowledge of working within a company that has a technical product or service in a commercial role within the control electronics related sector
• Proven relationships with key decision makers in the control electronics sector within the U.K. & Ireland
• Proven technical and commercial selling and negotiation skills
• Commercially astute results orientated team player
• Strong written and verbal communication skills
• Ability to work from a home office and work independently in a field-based role
• Ability to travel internationally adequately to cover assigned territory
• Ability to recognise market trends and evaluate competitor strengths and weaknesses
• Full driving licence
• Sales role within a technically orientated company/product range, preferably within the control electronics industry in the U.K & Ireland
• Proven experience of successful demand generation
• Min 5 GCSE (or equivalent), Maths and English essential