User Acquisition Manager - Growth & Data-Driven Mobile Ads

Primer, Inc.; San Francisco (CA); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

100% Health, Dental and Vision premiums paid

Public transit reimbursement

Pick your own equipment

Friendly dogs allowed in office

Job summary

Primer, Inc. in San Francisco is looking for a User Acquisition Manager. In this role, you will leverage our cutting-edge ad management tool to acquire customers for various clients while optimizing their in-app experiences. You will launch Facebook and Instagram campaigns, manage budgets, and analyze performance metrics to drive conversions.

The ideal candidate should have 3-4 years of experience managing substantial ad budgets, be proficient in Excel, and fluent in conversion metrics.

Our competitive benefits include 100% covered health premiums, stock options, and a dog-friendly office.

Qualifications

• 3-4 years of experience in managing Facebook ad campaigns with monthly budgets of $100K or more.
• Solid understanding of conversion metrics like CPI, CVR, and CPA.
• Proficiency in Excel, including creating pivot tables.

Responsibilities

• Launch, manage, and optimize Facebook and Instagram ad campaigns.
• Design and implement user flows within mobile apps for conversion.
• Communicate results, priorities, and expectations directly with clients.

Skills

Ad campaign management

Data analysis and Excel proficiency

Visual marketing experience

Knowledge of conversion metrics

Familiarity with tracking and attribution

Job description

Primer, Inc. in San Francisco is looking for a User Acquisition Manager. In this role, you will leverage our cutting-edge ad management tool to acquire customers for various clients while optimizing their in-app experiences. You will launch Facebook and Instagram campaigns, manage budgets, and analyze performance metrics to drive conversions.

The ideal candidate should have 3-4 years of experience managing substantial ad budgets, be proficient in Excel, and fluent in conversion metrics.

Our competitive benefits include 100% covered health premiums, stock options, and a dog-friendly office.