App, Performance Marketing Analyst View role

Valid; San Francisco (CA); Hybrid; USD 85,000 - 125,000; Full time

Benefits offered by this job

401k

Healthcare

FSA

Lunch

Job summary

Valid, a San Francisco-based adtech startup, is seeking an App, Performance Marketing Analyst to drive user acquisition for mobile apps across the US and Canada. You will own paid social and paid search campaigns, test new AI marketing tools, and collaborate with product and data teams to optimize LTV/CAC.

The role emphasizes data-driven decision making, cross-functional communication, and hands-on use of MMPs to report campaign performance. Remote-friendly with some in-person SF presence.

Qualifications

• 2–3 years of growth marketing or user acquisition experience.
• 1–2 years of app performance marketing experience, primarily paid social UA.
• Hands-on experience with MMPs like AppsFlyer, Adjust, Singular, Branch, Kochava, or AirBridge.
• Proficient in iOS app attribution and well-versed in SKAdNetwork, ATT, and probabilistic attribution.
• Strong familiarity with paid media campaigns specific to apps: Meta AEM, TikTok ADC, Google UAC.
• Track record of managing iOS app campaigns that optimize for CPA, ROAS, and LTV.

Responsibilities

• Own performance marketing account management for app clients.
• Execute media planning confidently across paid social (Meta, TikTok, Snapchat) and paid search (ASA, Google UAC) channels.
• Orchestrate creative production and manage the end-to-end flow until assets are launched in ad accounts.
• Own, ideate, and iterate on creative testing frameworks tailored to each app’s context.
• Engage in internal & external communication to collaborate with cross-functional teams and present campaign reports to stakeholders and clients.
• Analyze campaign data using strong analytical skills and derive actionable insights to improve performance.
• Contribute to growth marketing discussions on LTV/CAC, payback periods, MRR/ARR, run rates, and more.
• Use MMPs and analytics dashboards for reporting, and collaborate with the Valid product team on data management best practices.
• Conduct A/B & multivariate testing to improve performance and generate insights.

Skills

Growth marketing

User acquisition

App performance marketing

Paid social UA

Tools

AppsFlyer

Adjust

Singular

Branch

Kochava

AirBridge

Job description

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App, Performance Marketing Analyst

App marketing analyst. USA & Canada. Remote or in-person SF.

Working hours are PST

About Valid

Founded in July 2023, Valid is a seed-stage company operating at Series A scale, headquartered in San Francisco.

In under two years, we’ve grown from 5 people to 40+, deployed over $1B in ad spend, and built a full-stack, tech-enabled advertising company serving enterprise consumer customers.

We’re well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and others.

The Role

• A customer obsessed marketing strategist
• First in line to try the newest AI marketing tools
• Passionate about ad networks and performance marketing strategy
• Obsessed with discovering and tracking social media trends
• Customer obsessed (we put it in their twice on purpose!)

We believe that the best form of marketing is AI-assisted, data-driven and human in-the-loop. This role is for an analyst who can interface with the client to help set and execute user acquisition strategies.

Responsibilities

• Own performance marketing account management for app clients.
• Execute media planning confidently across paid social (Meta, TikTok, Snapchat) and paid search (ASA, Google UAC) channels.
• Orchestrate creative production and manage the end-to-end flow until assets are launched in ad accounts.
• Own, ideate, and iterate on creative testing frameworks tailored to each app’s context.
• Engage in internal & external communication to collaborate with cross-functional teams and present campaign reports to stakeholders and clients.
• Analyze campaign data using strong analytical skills and derive actionable insights to improve performance.
• Contribute to growth marketing discussions on LTV/CAC, payback periods, MRR/ARR, run rates, and more.
• Use MMPs and analytics dashboards for reporting, and collaborate with the Valid product team on data management best practices.
• Conduct A/B & multivariate testing to improve performance and generate insights.

Required Qualifications

• 2–3 years of growth marketing or user acquisition experience
• 1–2 years of app performance marketing experience, primarily paid social UA (this will be tested)
• Hands-on experience with MMPs like AppsFlyer, Adjust, Singular, Branch, Kochava, or AirBridge
• Proficient in iOS app attribution and well-versed in SKAdNetwork, ATT, and probabilistic attribution (this will be tested)
• Strong familiarity with paid media campaigns specific to apps: Meta AEM, TikTok ADC, Google UAC
• Track record of managing iOS app campaigns that optimize for CPA, ROAS, and LTV
• Able to multitask and prioritize effectively in a fast-paced environment

Preferred Qualifications

• Industry Expertise: Actively learns and shares new industry insights
• Experience with consumer subscription apps
• Freemium model familiarity for subscription apps
• Understanding of user onboarding flows and paywall testing
• Adaptability to platform changes, including iOS and social media algorithms

What You’ll Be Getting

• Work on a global team with flexibility and a collaborative startup culture
• Annual company offsite - we gather in a new location each year to connect and celebrate
• Competitive salary based on experience and location
• Benefits: 401k, healthcare, FSA, lunch (for in-person days)
• Location: Remote friendly in USA or Canada with a preference for in-person out of our office in San Francisco.

Get in Contact

Send a resume to [e-mail] with the subject line App, Performance Marketing Analyst. Tell us a little bit about yourself and we’ll get back to you if there’s potential.