APAC Global Defense Sales Director - Growth & Strategy

SIG SAUER, Inc.; Newington (NH); On-site; USD 180,000 - 260,000; Full time

Job summary

SIG SAUER, Inc. seeks a Sr. Director, Global Defense Sales, APAC to lead sales and strategic initiatives across global markets, including Asia Pacific.

The role demands a visionary leader with proven revenue growth, market development, and team management capabilities. Based in the United States with extensive travel, you will coordinate with HQ and regional teams, drive forecasts, align with EVP targets, and represent the company at key industry events.

Qualifications

• Bachelor’s degree in business administration, marketing, or related field.
• 12–15 years of progressively responsible sales/global defense experience preferred.
• Experience with international defense industries, NATO, and MoD highly desirable.
• Strong communication with executive leadership and cross-functional teams.

Responsibilities

• Provide strategic leadership to drive short-, mid-, and long-term growth across key markets.
• Set and oversee forecasting methodologies aligned with EVP targets.
• Achieve annual sales targets and address product gaps with USA-based product teams.
• Mitigate business risks and safeguard revenue and budget objectives.
• Represent SIG SAUER at major industry events to boost brand and product adoption.
• Collaborate with Quality and Technical teams to resolve product issues quickly.
• Serve as liaison between global commercial units and US HQ for alignment.
• Advise EVP on high-impact initiatives and cross-regional strategy execution.
• Ensure timely information flow between HQ and global team on timelines and product availability.
• Travel and participate in trade shows to support business goals.

Skills

Leadership

Forecasting

Strategic selling

Global sales

Negotiation

Communication

CRM tools

Excel

Salesforce

Education

Bachelor’s degree in business/marketing

Tools

Salesforce

Excel

Job description

SIG SAUER, Inc. seeks a Sr. Director, Global Defense Sales, APAC to lead sales and strategic initiatives across global markets, including Asia Pacific.

The role demands a visionary leader with proven revenue growth, market development, and team management capabilities. Based in the United States with extensive travel, you will coordinate with HQ and regional teams, drive forecasts, align with EVP targets, and represent the company at key industry events.