APAC Global Defense Sales Director

SIG SAUER Careers; Newington (NH); On-site; USD 180,000 - 240,000; Full time

Job summary

SIG SAUER, Inc. seeks a Sr. Director, Global Defense Sales to lead revenue growth across selected global markets, including Asia Pacific.

The role demands strategic vision, P&L awareness, and the ability to build high-performing teams and strategic partnerships with government and defense entities. Based in the United States with substantial travel, you will collaborate with HQ and cross-functional teams, drive long-range plans, forecast targets, and represent the company at key industry events

Qualifications

• Bachelor’s degree in business administration, marketing, or a related field.
• 12–15 years of progressively responsible sales or global defense experience.
• Direct experience with international defense industries, NATO, and MoD.
• Strong communication with executive leadership across departments.
• Proven ability to develop markets and drive revenue in complex environments.
• Experience with CRM systems, forecasting, and territory optimization.

Responsibilities

• Provide strategic leadership to grow key markets in APAC and other regions.
• Set forecasting methodologies aligned with executive targets.
• Achieve annual sales objectives and address product gaps with USA teams.
• Represent SIG SAUER at industry events to increase brand visibility.
• Collaborate with Quality and Technical teams to resolve issues quickly.
• Coordinate with HQ to align priorities, timelines, and product availability.
• Travel up to 50% to support global sales efforts.
• Ensure compliance with 5S and ISO procedures.

Skills

Senior sales leadership

Global defense markets

NATO MoD knowledge

Forecasting & negotiation

Executive communication

Salesforce CRM

Education

Bachelor’s degree in business administration, Marketing, or related field

Tools

Excel

Salesforce

Job description

SIG SAUER, Inc. seeks a Sr. Director, Global Defense Sales to lead revenue growth across selected global markets, including Asia Pacific.

The role demands strategic vision, P&L awareness, and the ability to build high-performing teams and strategic partnerships with government and defense entities. Based in the United States with substantial travel, you will collaborate with HQ and cross-functional teams, drive long-range plans, forecast targets, and represent the company at key industry events