APAC Field Marketing Lead

Expereo International; Reston, Northern (VA, KY); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Expereo is a market-leading provider of managed internet, SD-WAN/SASE, and cloud connectivity solutions. The Field Marketing Manager in APAC will scale the marketing function, act as the voice of marketing to sales, and drive demand generation across the region.

You will collaborate with Demand Generation, Communications, and regional Sales Directors, manage events, campaigns, budgets, and regional assets while seeking to improve performance and alignment with business goals.

Qualifications

• 3–5 years’ experience in B2B marketing or IT/software environment is a plus.
• Ability to set a Field marketing strategy and plans with appropriate teams and deliver on tactics.
• Hands-on role with end-to-end responsibilities including operations and campaigns.

Responsibilities

• Defining and executing the operational marketing plan for APAC aligned to local sales objectives.
• Manage the Demand Generation funnel in region with close collaboration with Demand Generation team and Sales Leaders.
• Manage operations for internal and external events, online and physical.
• Support the delivery and in region amplification of the company’s communication strategy.
• Collaborate with other marketing teams to implement localized campaigns and assets.
• Develop region-specific campaign assets and collaterals.
• Analyze campaigns and identify areas for improvement.
• Conduct market and competition analysis for the region.
• Manage APAC marketing budget spend.

Skills

B2B marketing

Demand generation

Marketing automation

HubSpot

6Sense

CRM Salesforce

Content creation

Event management

Cross-functional collaboration

English fluency

Education

Business School degree or equivalent in Marketing

Tools

Salesforce

HubSpot

6Sense

Job description

Expereo is a market-leading provider of managed internet, SD-WAN/SASE, and cloud connectivity solutions. The Field Marketing Manager in APAC will scale the marketing function, act as the voice of marketing to sales, and drive demand generation across the region.

You will collaborate with Demand Generation, Communications, and regional Sales Directors, manage events, campaigns, budgets, and regional assets while seeking to improve performance and alignment with business goals.