Head of Marketing - Americas

Expereo; Reston (VA); On-site; USD 90,000 - 130,000; Full time

Job summary

Expereo is seeking a Field Marketing Manager to scale our Americas marketing efforts. You will be the marketing voice for the sales team, collecting feedback and shaping regional strategies to drive demand generation and education on go-to-market plans.

You will partner with Demand Generation, Communications, and Sales Leaders, attending regional meetings and coordinating campaigns, events, and assets to accelerate growth across the Americas region.

Qualifications

• 3–5 years' B2B marketing experience; IT/software background helpful; stand up field marketing plans across teams.
• Business School degree or equivalent in Marketing.
• Knowledge of inbound marketing and marketing automation (HubSpot, 6sense) and CRM (Salesforce).
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Self-motivated, detail-oriented with strong problem-solving skills.
• Autonomous and able to work independently.
• Strong communication and collaboration skills.
• Fluent English; additional European languages a plus.
• Ability to write content and deliver presentations to internal and external audiences.
• Willingness to travel for limited international travel.
• Individual contributor role; no supervisory responsibilities.

Responsibilities

• Defining and executing the operational marketing plan for the Americas aligned to local sales objectives.
• Manage the Demand Generation funnel in region with sales leadership to review performance and follow-ups.
• Manage operations for internal and external events, online and on-site.
• Support delivery and amplification of the company's regional communication strategy.
• Collaborate with other marketing teams to implement localized campaigns.
• Develop region-specific campaign assets and collaterals.
• Analyze campaigns and identify areas for improvement.
• Conduct market and competition analysis for the region.
• Manage marketing budget spend for the Americas region.

Skills

B2B Marketing

Marketing Automation

CRM (Salesforce)

Project Management

Communication

Content Writing

Presentations

Travel Flexibility

Team Collaboration

Autonomy

Problem Solving

English Fluent

Education

Business School degree in Marketing

Tools

HubSpot

6Sense

Salesforce

Job description

We are theIntelligent Internet Platform.We connectPeople, PlacesandThingsanywhere,managing Internet Performancebetter than anyone else while providingOne Global Experience,givingVisibility, ControlandSecuritythroughexpereoOne.

Expereo believes in the power of Internet connectivity. As the world's largest provider of managed internet, SD-WAN/SASE, and Cloud connectivity solutions, we power enterprises and government sites worldwide, helping to enhance every business' productivity with flexible and optimal Internet performance.

As a trusted partner of Fortune 500 enterprises, our continued aim and success in helping our customers and partners depends solely on the talented individuals who make Expereo a dynamic, effective, multicultural, and equitable environment.

THE ROLE:

A great opportunity to join a market leading company with clear product market fit and ambitious growth plans. We are looking to rapidly scale our Marketing team and the Field Marketing Manager role will be central to helping the business achieve our growth plans.

The role itself is key to the success of our Marketing team in Americas. You will be the voice of marketing to the sales team, and represent the feedback and the needs of the sales team back into the Marketing team. You will attend Americas sales meetings and should expect daily interaction with the sales team members, with a heavy focus on Demand Generation and helping educate on the strategy and managing the impact in region.

Most importantly, you'll be supported by a talented and enthusiastic team that prides itself on hitting targets, collaborating and enjoying their work.

THE RESPONSIBILITIES:

• Defining and executing the operational marketing plan for the strategic geographies in the Americas region aligned to the local sales objectives
• Manage the Demand Generation funnel in region working very closely with the Demand Generation team and Sales Leaders to review Demand performance for the region, ensure MQLs are followed up, feedback on the level or appropriateness for the region and engaging with weekly review with sales leadership to manage the deliverables.
• Manage operations for internal and external events, online and physical (local kick offs, client, tradeshows, conferences, etc.)
• Support the delivery and in region amplification of the company's communication strategy.
• Work in close collaboration with the other teams of the marketing department to both implement and where appropriate propose a localized and relevant marketing campaigns.
• Develop supporting campaign assets and collaterals that are region specific
• Analyze campaign and spot potential area of improvement
• Conduct market and competition analysis for the region
• Manage marketing budget spend for Americas region

Expereo Teams you will be working with:

• As part of the marketing team you will be working closely with the Demand Generation and the Communications team members of the team to
• A close relationship with the Regional Sales Directors and the Sales leadership in that team,
• The sales team themselves
• Finally, Expereo Management when preparing them for customer facing events and hospitality activity that takes place in your region.

External Companies you will be working with:

• Hospitality companies
• Regional PR agency on an ad hoc basis

We are theIntelligent Internet Platform.We connectPeople, PlacesandThingsanywhere,managing Internet Performancebetter than anyone else while providingOne Global Experience,givingVisibility, ControlandSecuritythroughexpereoOne.

Expereo believes in the power of Internet connectivity. As the world's largest provider of managed internet, SD-WAN/SASE, and Cloud connectivity solutions, we power enterprises and government sites worldwide, helping to enhance every business' productivity with flexible and optimal Internet performance.

As a trusted partner of Fortune 500 enterprises, our continued aim and success in helping our customers and partners depends solely on the talented individuals who make Expereo a dynamic, effective, multicultural, and equitable environment.

THE ROLE:

A great opportunity to join a market leading company with clear product market fit and ambitious growth plans. We are looking to rapidly scale our Marketing team and the Field Marketing Manager role will be central to helping the business achieve our growth plans.

The role itself is key to the success of our Marketing team in Americas. You will be the voice of marketing to the sales team, and represent the feedback and the needs of the sales team back into the Marketing team. You will attend Americas sales meetings and should expect daily interaction with the sales team members, with a heavy focus on Demand Generation and helping educate on the strategy and managing the impact in region.

Most importantly, you'll be supported by a talented and enthusiastic team that prides itself on hitting targets, collaborating and enjoying their work.

THE RESPONSIBILITIES:

• Defining and executing the operational marketing plan for the strategic geographies in the Americas region aligned to the local sales objectives
• Manage the Demand Generation funnel in region working very closely with the Demand Generation team and Sales Leaders to review Demand performance for the region, ensure MQLs are followed up, feedback on the level or appropriateness for the region and engaging with weekly review with sales leadership to manage the deliverables.
• Manage operations for internal and external events, online and physical (local kick offs, client, tradeshows, conferences, etc.)
• Support the delivery and in region amplification of the company's communication strategy.
• Work in close collaboration with the other teams of the marketing department to both implement and where appropriate propose a localized and relevant marketing campaigns.
• Develop supporting campaign assets and collaterals that are region specific
• Analyze campaign and spot potential area of improvement
• Conduct market and competition analysis for the region
• Manage marketing budget spend for Americas region

Expereo Teams you will be working with:

• As part of the marketing team you will be working closely with the Demand Generation and the Communications team members of the team to
• A close relationship with the Regional Sales Directors and the Sales leadership in that team,
• The sales team themselves
• Finally, Expereo Management when preparing them for customer facing events and hospitality activity that takes place in your region.

External Companies you will be working with:

• Event organisers
• Hospitality companies
• Regional PR agency on an ad hoc basis

Requirements

• 3-5 years' experience in B2B marketing, IT/software environment is a plus The role will require the ability to set a Field marketing strategy and plans with the appropriate teams, but also work collaboratively to deliver on the tactics. This is a hands on role where the expectation is to be able to cover all aspects
• Business School degree or equivalent in Marketing
• Understanding and good knowledge of Inbound and marketing automation practices (Hubspot and 6Sense in particular or similar type solutions) and use of CRM (Salesforce)
• Manage multiple projects and meet assigned deadlines in a fast-paced environment
• Self-motivated, detailed-oriented, Problem-solving ability
• Autonomous and ability to work independently
• Good communication and collaboration skills
• Languages: English (Fluent) other European Languages is a plus but not a necessity
• Ability to write content and deliver presentations to internal and external audiences
• Limited international travel required, so willingness to travel is important.
• This position does not have supervisory responsibilities.

Benefits

Beyond the Job

We're proud of our focus onEnvironment, Social and Governanceas well as the passion we display for the communities where we live and work.

EEO (Equal Employments Opportunities) Statement:

Expereo is an Equal Opportunities employer who aims to support and celebrate every employee that comes through our doors. We respect and support all of our people regardless of background, religion, nationality, sexual orientation, age, or physical condition.