Field Marketing Manager - US

Expereo International; Reston, Northern (VA, KY); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Expereo is a market-leading provider of managed internet, SD-WAN/SASE, and cloud connectivity solutions. The Field Marketing Manager in APAC will scale the marketing function, act as the voice of marketing to sales, and drive demand generation across the region.

You will collaborate with Demand Generation, Communications, and regional Sales Directors, manage events, campaigns, budgets, and regional assets while seeking to improve performance and alignment with business goals.

Qualifications

• 3–5 years’ experience in B2B marketing or IT/software environment is a plus.
• Ability to set a Field marketing strategy and plans with appropriate teams and deliver on tactics.
• Hands-on role with end-to-end responsibilities including operations and campaigns.

Responsibilities

• Defining and executing the operational marketing plan for APAC aligned to local sales objectives.
• Manage the Demand Generation funnel in region with close collaboration with Demand Generation team and Sales Leaders.
• Manage operations for internal and external events, online and physical.
• Support the delivery and in region amplification of the company’s communication strategy.
• Collaborate with other marketing teams to implement localized campaigns and assets.
• Develop region-specific campaign assets and collaterals.
• Analyze campaigns and identify areas for improvement.
• Conduct market and competition analysis for the region.
• Manage APAC marketing budget spend.

Skills

B2B marketing

Demand generation

Marketing automation

HubSpot

6Sense

CRM Salesforce

Content creation

Event management

Cross-functional collaboration

English fluency

Education

Business School degree or equivalent in Marketing

Tools

Salesforce

HubSpot

6Sense

Job description

We are theIntelligent Internet Platform.We connectPeople, PlacesandThingsanywhere,managing Internet Performancebetter than anyone else while providingOne Global Experience,givingVisibility, ControlandSecuritythroughexpereoOne.

Expereo believes in the power of Internet connectivity. As the world's largest provider of managed internet, SD-WAN/SASE, and Cloud connectivity solutions, we power enterprises and government sites worldwide, helping to enhance every business' productivity with flexible and optimal Internet performance.

As a trusted partner of Fortune 500 enterprises, our continued aim and success in helping our customers and partners depends solely on the talented individuals who make Expereo a dynamic, effective, multicultural, and equitable environment.

THE ROLE

A great opportunity to join a market leading company with clear product market fit and ambitious growth plans. We are looking to rapidly scale our Marketing team and the Field Marketing Manager role will be central to helping the business achieve our growth plans.

The role itself is key to the success of our Marketing team in APAC. You will be the voice of marketing to the sales team, and represent the feedback and the needs of the sales team back into the Marketing team.You will attend EMEA sales meetings and should expect daily interaction with the sales team members, with a heavy focus on Demand Generation and helping educate on the strategy and managing the impact in region.

Most importantly, you’ll be supported by a talented and enthusiastic team that prides itself on hitting targets, collaborating and enjoying their work.

THE RESPONSIBILITIES

• Defining and executing the operational marketing plan for the strategic geographies in the APAC region aligned to the local sales objectives
• Manage the Demand Generation funnel in region working very closely with the Demand Generation team and Sales Leaders to review Demand performance for the region, ensure MQLs are followed up, feedback on the level or appropriateness for the region and engaging with weekly review with sales leadership to manage the deliverables.
• Manage operations for internal and external events, online and physical (local kick offs, client, tradeshows, conferences, etc.)
• Support the delivery and in region amplification of the company's communication strategy.
• Work in close collaboration with the other teams of the marketing department to both implement and where appropriate propose a localized and relevant marketing campaigns.
• Develop supporting campaign assets and collaterals that are region specific
• Analyze campaign and spot potential area of improvement
• Conduct market and competition analysis for the region
• Manage marketing budget spend for APAC region

Expereo Teams you will be working with

• As part of the marketing team you will be working closely with the Demand Generation and the Communications team members of the team to
• A close relationship with the Regional Sales Directors and the Sales leadership in that team,
• The sales team themselves
• Finally, Expereo Management when preparing them for customer facing events and hospitality activity that takes place in your region.

External Companies you will be working with

• Event organisers
• Hospitality companies
• Regional PR agency on an ad hoc basis

• 3–5 years’ experience in B2B marketing, IT/software environment is a plus The role will require the ability to set a Field marketing strategy and plans with the appropriate teams, but also work collaboratively to deliver on the tactics. This is a hands on role where the expectation is to be able to cover all aspects

• Business School degree or equivalent in Marketing
• Understanding and good knowledge of Inbound and marketing automation practices (Hubspot and 6Sense in particular or similar type solutions) and use of CRM (Salesforce)
• Manage multiple projects and meet assigned deadlines in a fast-paced environment
• Self-motivated, detailed-oriented, Problem-solving ability
• Autonomous and ability to work independently
• Good communication and collaboration skills
• Languages: English (Fluent) other European Languages is a plus but not a necessity
• Ability to write content and deliver presentations to internal and external audiences
• Limited international travel required, so willingness to travel is important.
• This position does not have supervisory responsibilities.

Beyond the Job

We’re proud of our focus on Environment, Social and Governance as well as the passion we display for the communities where we live and work.

EEO (Equal Employments Opportunities) Statement

Expereo is an Equal Opportunities employer who aims to support and celebrate every employee that comes through our doors. We respect and support all of our people regardless of background, religion, nationality, sexual orientation, age, or physical condition.