ANZ B2B Marketing Lead — Enterprise Growth & AI Adoption

OpenAI; Sydney Township (ND); On-site; USD 140,000 - 210,000; Full time

Job summary

OpenAI is seeking a seasoned ANZ B2B Marketing Lead to own the regional marketing strategy, execution, and outcomes across Australia and New Zealand. You will set priorities with local GTM leadership, translate global and regional strategy into locally effective programs, and drive measurable pipeline, adoption, and customer trust.

The role prioritizes enterprise and mid‑market opportunities, coordinating startup, developer, and partner programs with regional and global specialists.

Qualifications

• 10+ years of B2B marketing experience, enterprise focus in ANZ.
• Proven track record driving measurable B2B pipeline and adoption.
• Experience building ABM programs for strategic enterprise accounts.
• Ability to translate global/regional strategy into local programs.

Responsibilities

• Own ANZ B2B marketing strategy and investments.
• Plan and run integrated marketing programs across ABM, events, and content.
• Activate campaigns and adapt messaging for local audiences.
• Create high‑impact local content and sales enablement assets.
• Partner with Sales to identify priority accounts and pipeline gaps.
• Coordinate with regional/global teams to launch localized programs.
• Manage agencies, budgets, timelines, and post‑campaign measurement.
• Establish performance dashboards for ANZ B2B marketing.
• Represent ANZ needs in broader regional/global planning.

Skills

B2B marketing

Enterprise marketing

ABM programs

Marketing strategy

Content creation

Sales collaboration

Campaign management

Measurement & dashboards

Budget management

Stakeholder management

Tools

Salesforce

Marketo

Event platforms

Marketing analytics tools

Job description

OpenAI is seeking a seasoned ANZ B2B Marketing Lead to own the regional marketing strategy, execution, and outcomes across Australia and New Zealand. You will set priorities with local GTM leadership, translate global and regional strategy into locally effective programs, and drive measurable pipeline, adoption, and customer trust.

The role prioritizes enterprise and mid‑market opportunities, coordinating startup, developer, and partner programs with regional and global specialists.