Analytics Systems Lead: GA4, GTM & Tracking SOPs (Remote)

Pesty Marketing Inc.; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Fully remote

Unlimited PTO (2-week minimum)

Professional development support

Job summary

Pesty Marketing Inc. is hiring a senior analytics engineer to own client tracking standards across GA4, GTM, CallRail, and Google Ads. You will write SOPs, audit every client’s setup, and ensure data quality before it reaches BigQuery.

This is a fully remote role serving US clients. You will collaborate with Paid Media and SEO teams, maintain documentation, and continuously improve measurement across multiple sites.

Qualifications

• 5+ years hands-on analytics implementation.
• Deep experience with GA4 and Google Tag Manager: built properties and containers from scratch.
• Google Ads conversion tracking, including enhanced conversions and offline imports.
• Enough SQL to check data in BigQuery.
• Experience managing tracking across many sites or accounts.
• High attention to detail and QA rigor.
• Clear written documentation: SOPs others can follow.
• Fluent English with excellent written and verbal communication.
• Available during U.S. Central business hours.

Responsibilities

• Write and maintain tracking SOPs for GA4, GTM, CallRail, Google Ads and LSA conversions.
• Create tracking audit checklist used for every client.
• Keep standards updated as platforms evolve and teach the team.
• Set up tracking for new clients and audit existing ones for gaps.
• Monitor tracking health and fix breaks quickly.
• Check tracking after launches, redesigns, or migrations with web team.
• Own offline conversions imports and Google Ads actions.
• Check numbers in BigQuery against GA4, CallRail, and Ads.
• Respond to analysis requests and translate questions into data-backed answers.

Skills

GA4

GTM

Google Ads

SQL

BigQuery

Data QA

Documentation

Fluent English

US Central hours

Tools

BigQuery

Looker Studio

Python

Job description

Pesty Marketing Inc. is hiring a senior analytics engineer to own client tracking standards across GA4, GTM, CallRail, and Google Ads. You will write SOPs, audit every client’s setup, and ensure data quality before it reaches BigQuery.

This is a fully remote role serving US clients. You will collaborate with Paid Media and SEO teams, maintain documentation, and continuously improve measurement across multiple sites.