GA4 & GTM Account Lead for AdTech Analytics

Making Science; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Flexible working hours

Work from home

Health, vision, and dental insurance

401k plan with company contribution

Ambassadors Program

15 paid holidays per year

Training and language courses

Job summary

Making Science seeks an Account Manager in the United States to oversee day-to-day client engagements, align KPIs with tagging, analytics, and conversion modeling strategies. You will partner with Google stakeholders and internal teams, guiding GA4 and GTM deployments to optimize media performance.

You will work closely with cross-functional teams, translating complex tracking concepts into clear business value while supporting growth opportunities and market-leading measurement practices.

Qualifications

• 4–6 years of ad tech digital marketing experience with a strong focus in AdTech, digital analytics, and tag architecture.
• Hands-on GA4 administration and event architectures.
• Experience with Server-Side GTM (sGTM) and Google Tag Gateway.
• Knowledge of Enhanced Conversions for Web and Enhanced Conversions for Leads.
• Ability to distill complex tracking mechanics for non-technical stakeholders.

Responsibilities

• Serve as day-to-day consultative partner for assigned accounts, managing delivery timelines and cross-functional communications.
• Lead client calls with stakeholders across clients, agencies, and Google teams.
• Translate data and tagging concepts into clear business value for marketers and executives.
• Oversee tracking requests, audit roadmaps, and analytics deployments to milestones.
• Identify growth opportunities including technical measurement audits and cloud/server tracking engagements.
• Lead end-to-end audit, setup, configuration, and maintenance of GA4 and GTM (web and server).
• Configure and troubleshoot Google Tag Gateway setups to ensure data integrity and robust routing.
• Validate Enhanced Conversions for Web and Leads across Google Ads and GMP.

Skills

GA4 administration

Server-Side GTM

Google Tag Gateway

Analytics architecture

Client management

Stakeholder communication

Tools

DV360

CM360

SA360

Job description

Making Science seeks an Account Manager in the United States to oversee day-to-day client engagements, align KPIs with tagging, analytics, and conversion modeling strategies. You will partner with Google stakeholders and internal teams, guiding GA4 and GTM deployments to optimize media performance.

You will work closely with cross-functional teams, translating complex tracking concepts into clear business value while supporting growth opportunities and market-leading measurement practices.