Data Science Manager — Media Analytics Lead

Zenith; Chicago (IL); On-site; USD 89,000 - 96,000; Full time

Benefits offered by this job

Medical coverage

Dental insurance

Vision insurance

Disability coverage

401(k)

Paid time off

Parental and family care leave

Job summary

Zenith is a leading media agency within Publicis Groupe, offering data-driven insights to clients across major markets. The Manager of Data Science collaborates with planning and analytics teams to design models and deliver actionable stories that tie marketing to business goals.

Based in Chicago, the role requires 3+ years in quantitative analysis and at least 1 year in management, with strong SQL, Python or R skills, and a solid foundation in statistics and MMM/MTA techniques.

Qualifications

• 3+ years of work experience in quantitative analysis with proven results in leveraging customer/transaction to address business objectives.
• 1+ year in a managerial role.
• Bachelor’s degree in a STEM or related field, or equivalent work experience.
• Strong knowledge of Relational Databases and SQL programming.
• Highly proficient in at least one popular programming language used for Machine Learning, such as Python or R.
• Solid understanding of mathematical modeling, probability and statistics, and the design and simulation of stochastic systems.
• Familiarity with the mathematics behind important statistical learning algorithms such as ARIMA, Linear Regression, Logistic Regression, Centroid-based and Hierarchical Clustering, Principal Component Analysis (PCA), Decision Trees/Random Forest, Bayesian Inference, Markov Chain Monte-Carlo (MCMC).
• Familiarity with common advanced marketing analytics solutions such as Customer Segmentation, Marketing Mix Modeling (MMM), Multi-touch Attribution (MTA)
• Familiarity with the capabilities and mechanics of a broad range of advertising media channels, such as Television, Radio, Print, Search, Display, Email, Ecommerce, and Social.
• Familiarity with the capabilities and mechanics of a broad range of marketing measurements and technologies such as Ad Servers, DSP, DMPs, CRMs, and Syndicated Research.
• Strong communication skills. Ability to speak and write professionally. Ability and comfort with presenting work by phone or within small groups

Responsibilities

• Design and implement statistical models and ML solutions aligned to clients' business goals.
• Interpret past performance and forecast future outcomes to optimize decisions.
• Collaborate with planning and analytics teams and present insights to clients.
• Mentor and manage team members while contributing as a thought leader.

Skills

Quantitative analysis

Management experience

Python

R

Statistics

Marketing analytics

Advertising knowledge

Communication

Education

Bachelor’s degree in STEM or related field

Tools

SQL

Relational Databases

CRM systems

DSP/DMPs

Job description

Zenith is a leading media agency within Publicis Groupe, offering data-driven insights to clients across major markets. The Manager of Data Science collaborates with planning and analytics teams to design models and deliver actionable stories that tie marketing to business goals.

Based in Chicago, the role requires 3+ years in quantitative analysis and at least 1 year in management, with strong SQL, Python or R skills, and a solid foundation in statistics and MMM/MTA techniques.