Digital Media Investment Lead

Publicis Groupe; New York (NY); On-site; USD 75,000 - 120,000; Full time

Job summary

Zenith, The ROI Agency, an arm of Publicis Groupe, seeks a driven digital media professional to support day-to-day execution of client accounts in technology and financial sectors. You will activate digital plans, collaborate with teams, and help optimize media performance.

You will train junior planners, present data-driven insights to clients, and craft POVs on media opportunities. A fast-paced environment and strong analytical mindset are essential.

Qualifications

• B.A. or B.S. in Marketing, Advertising or related field.
• 3+ years of digital media buying/planning experience.
• Experience planning digital campaigns for B2C and B2B clients.
• Strong verbal and written communication, interpersonal, and detail orientation.
• Strong analytical, research, and quantitative skills.
• Hard-working, resourceful, thrives in fast-paced environments.
• Advanced Excel and PowerPoint skills (VLOOKUP, pivot tables, etc.).
• Knowledge of tech marketplace and trends.
• Experience with Prisma and DCM preferred.
• Experience with Nielsen and Comscore preferred.

Responsibilities

• Assist with planning and implementation for client accounts across digital and print for Technology and Financial sectors.
• Lead all aspects of campaign management including vendor liaison and reporting.
• Provide training/support for Assistant Planners in billing, reporting, trafficking, analytics and research.
• Assist in presenting data, insights and media to clients.
• Develop POVs on consumer habits, touchpoints and media opportunities.
• Manage vendor billing, insertion orders, and monthly reports.

Skills

Digital media buying

Campaign planning

Communication skills

Analytical skills

Excel mastery

Presentation skills

Education

Bachelor's degree in Marketing/Advertising

Tools

Prisma

DCM

Nielsen

Comscore

Job description

Zenith, The ROI Agency, an arm of Publicis Groupe, seeks a driven digital media professional to support day-to-day execution of client accounts in technology and financial sectors. You will activate digital plans, collaborate with teams, and help optimize media performance.

You will train junior planners, present data-driven insights to clients, and craft POVs on media opportunities. A fast-paced environment and strong analytical mindset are essential.