Analytics Manager, Media Insights & Forecasting

Wppmedia

New York (NY)

On-site

USD 60,000 - 140,000

Full time

14 days+

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Job summary

WPP Media in New York is seeking a Manager, Analytics to support the Estee Lauder Companies (ELC) engagement. You will lead analytics initiatives across multiple brands, turning complex performance data into clear storytelling that informs strategic decisions.

You'll own measurement approaches, forecast revenue, and collaborate with cross-functional teams including media planning, data engineering, and data science, while coordinating with LATAM offshore teams.

Qualifications

3–5+ years of analytics experience in a media agency, brand, or consultancy with near-autonomy on day-to-day work.
Advanced Excel proficiency: ETL, merging datasets, pivot tables, large data manipulation.
Google Analytics experience (UA/GA4) and web/DTC analytics for performance marketing.

Responsibilities

Translate campaign and performance data into clear insights and narratives for internal teams and client stakeholders.
Own campaign measurement and analysis across national and retail campaigns, including ROI, attribution, and evaluation.
Work with DTC performance data and analyze traffic, conversion, and revenue trends using Google Analytics and other sources.
Build forecasting frameworks to track daily revenue goals and identify variances across periods.
Collaborate with cross-functional teams to ensure measurement inputs/outputs are aligned and actionable.