Global Growth & Media Analytics VP

Estée Lauder Companies; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Estée Lauder Companies is seeking an accomplished digital and ecommerce leader to drive the global strategy for the brand across all online touchpoints. You will accelerate digital experiences, collaborate with global teams, and ensure flawless 360 campaign execution to boost brand awareness and sales.

In this role, you will lead omnichannel initiatives, optimize content and promotions, manage online partnerships, and develop a high-performing team while staying aligned with brand equity and

Qualifications

• 15+ years of relevant experience in direct-to-consumer ecommerce.
• Proven track record of growth in a global ecommerce business.
• Strategy, planning, budget and P&L management.
• Strong online marketing, customer acquisition and retention.
• Advanced online analytics and data-driven decision making.
• Experience leading omnichannel brand initiatives with global teams.

Responsibilities

• Drive the global ecommerce strategy across Online channels.
• Lead 360 campaign execution and omnichannel consumer experiences.
• Oversee online operations, metrics and performance drivers.
• Collaborate with Global Marketing and Regions to tailor messages.
• Develop and manage online assortment, promotions, pricing, content.
• Build and lead a cross-cultural, high-performing team.
• Oversee email marketing and acquisition programs.

Skills

Direct to Consumer

Ecommerce Strategy

Brand Leadership

Digital Marketing

Data Analytics

Education

BS/BA degree

MBA preferred

Job description

Estée Lauder Companies is seeking an accomplished digital and ecommerce leader to drive the global strategy for the brand across all online touchpoints. You will accelerate digital experiences, collaborate with global teams, and ensure flawless 360 campaign execution to boost brand awareness and sales.

In this role, you will lead omnichannel initiatives, optimize content and promotions, manage online partnerships, and develop a high-performing team while staying aligned with brand equity and