Performance Analytics Associate Manager

Wppmedia; New York (NY); On-site; USD 60,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Retirement plan

Vision insurance

Dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media in New York, NY seeks a Media Performance Analytics Manager (WPP Unite) to drive measurement frameworks, generate actionable insights, and support data-driven media optimization for Unilever.

As an embedded team member, you will serve as SME on analytics tools and methodologies, presenting findings to Unilever stakeholders while upholding WPP's analytical rigor. This is a full-time role based in New York that emphasizes collaboration and impact.

Qualifications

• 3–5 years in media analytics, market research, or related fields, ideally within an agency, consultancy, or embedded client‑side role.
• Bachelor’s degree required, advanced degree a plus.
• Proficiency with data visualization tools (Power BI, Tableau), Excel, and basic coding (SQL, Python preferred).
• Experience with media measurement, campaign analytics, and data storytelling, with a proven ability to translate complex data into actionable client recommendations.
• Strong analytical, problem‑solving, storytelling, and communication skills, adaptable to both agency and client environments.
• Ability to work collaboratively, manage multiple projects simultaneously, and operate effectively within a client‑embedded team structure while adhering to agency processes.
• Proven ability to thrive in a dynamic, client‑facing environment, balancing diverse stakeholder needs with WPP's internal policies and strategic objectives.
• Prior usage of major media platforms such as Google, Meta, TikTok, and others, with experience leveraging data from these channels for campaign reporting and optimization for large advertisers.
• Awareness of digital marketing measurement tools (MMM, Attribution, Brand Health, Lift/Incrementality Testing, Data Clean Rooms).

Responsibilities

• Execute and continuously advance media measurement for Unilever campaigns, including the setup and reporting for campaigns, ROI analysis, attribution, and evaluation of campaign effectiveness, adhering to WPP's best practices and methodologies.
• Develop data‑driven insights and actions that translate analytics into clear business narratives and recommendations, presented directly to Unilever stakeholders while maintaining WPP's analytical rigor.
• Collaborate closely with internal WPP Unite teams, Unilever internal teams, and external partners on measurement projects, custom studies, and KPI development.
• Support the development, automation, and evangelization of data inputs/outputs and dashboards tailored for Unilever's needs, leveraging WPP's tooling and expertise where appropriate.
• Stay current on trends in media measurement, analytics tools, and industry best practices, actively bringing WPP's thought leadership and innovation to Unilever.
• Manage relationships with agencies and vendors as needed, under the guidance of WPP management and in close alignment with Unilever's objectives.
• Partner with WPP's Data Engineering for data and dashboard support, and with WPP's Advanced Analytics for applying advanced methods to Unilever's challenges. This role does not own data pipeline or model development, but facilitates these efforts for the client.

Skills

Media analytics

Data storytelling

Communication

Project management

Adaptability

Education

Bachelor's degree

Advanced degree a plus

Tools

Power BI

Tableau

Excel

SQL

Python

Job description

WPP Media in New York, NY seeks a Media Performance Analytics Manager (WPP Unite) to drive measurement frameworks, generate actionable insights, and support data-driven media optimization for Unilever.

As an embedded team member, you will serve as SME on analytics tools and methodologies, presenting findings to Unilever stakeholders while upholding WPP's analytical rigor. This is a full-time role based in New York that emphasizes collaboration and impact.