Senior Integrated Media Lead - Brand & Performance

The Estée Lauder Companies Inc.; New York (NY); On-site; USD 85,000 - 140,000; Full time

Benefits offered by this job

Health insurance

Wellness programs

Retirement savings plan

Paid time off

Education support

Job summary

The Estée Lauder Companies Inc. seeks a senior paid media leader to own strategy and execution across multiple brands in New York. You will drive full-funnel planning, balancing brand equity with performance across digital, broadcast, and retail channels.

You will manage multi-million-dollar budgets, partner with agencies, and translate brand vision into measurable campaigns. This role emphasizes analytics, cross-functional collaboration, and innovative media formats to grow audience reach.

Qualifications

• 7+ years of experience in media planning and execution within a media agency, retailer media network, or brand marketing environment.
• Proven experience managing multi-million-dollar budgets and complex cross-channel campaigns.
• Deep understanding of all forms of digital, social, programmatic, traditional and retail media channels.
• Expertise in full-funnel marketing strategies and advanced analytics.
• Proven ability to act as a strategic bridge across multiple matrixed teams, with a track record of aligning diverse stakeholder interests to execute cohesive, high-impact omni-channel campaigns.
• Strong creative judgment with the ability to evaluate and guide on-brand content.
• Excellent written, verbal, and presentation skills.
• Exceptional organizational and project management capabilities with acute attention to detail.
• Passion for beauty, brand storytelling, and driving measurable results.

Responsibilities

• Lead media mix planning to support full-funnel consumer coverage across all channels.
• Collaborate with Category Marketing, Online, PR/Influencer, and Account Teams during planning cycles.
• Be the day-to-day agency lead on strategy and execution across multiple brands.
• Transformative Innovation: pilot emerging formats to extend reach beyond traditional paid social.
• Leverage ambassador partnerships to create breakthrough activations.
• Integrate testing frameworks to optimize engagement and asset performance.
• Measure incremental impact and scale proven approaches across brand.com and retail partners.
• Accelerate Best-in-Class Consumer Coverage and shift spend to growth-driving platforms.
• Collaborate with global, retail, trade, and field teams for consistency across touchpoints.

Skills

Media planning

Budget management

Analytics

Full-funnel marketing

Cross-team collaboration

Creative judgment

Communication skills

Project management

Brand storytelling

Job description

The Estée Lauder Companies Inc. seeks a senior paid media leader to own strategy and execution across multiple brands in New York. You will drive full-funnel planning, balancing brand equity with performance across digital, broadcast, and retail channels.

You will manage multi-million-dollar budgets, partner with agencies, and translate brand vision into measurable campaigns. This role emphasizes analytics, cross-functional collaboration, and innovative media formats to grow audience reach.