Display Advertising Manager: Campaigns & Optimization

The Estée Lauder Companies; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Estée Lauder Companies is seeking a Manager, Online Display Advertising to lead on-site and video ad campaigns across multiple prestige brands. You will collaborate with marketing, creative, and analytics teams to translate brand goals into compelling assets and optimized programmatic strategies.

The role involves managing media budgets, monitoring performance, generating actionable insights, and ensuring asset adaptation across channels in a fast-paced digital environment.

Qualifications

• 5 years of experience in online display advertising, preferably in beauty, fashion, or CPG.
• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Proficiency with ad tech platforms and programmatic strategies.
• Strong analytical mindset and collaborative approach to campaigns.

Responsibilities

• Create comprehensive on-site Display and Online Video advertising campaign plans for multiple ELC brands.
• Collaborate with cross-functional teams to align campaigns with brand objectives.
• Ensure advertising assets are adapted for various campaigns and platforms.
• Ensure targeting and assortment support campaigns and business strategies.
• Collaborate with creative teams to develop impactful assets.
• Execute display campaigns and monitor performance, optimizing for effectiveness.
• Generate reports on campaign performance with insights and recommendations.
• Collaborate for accurate and comprehensive reporting.
• Partner with Executive Director to manage advertising budgets and targets.
• Provide recommendations for budget adjustments based on performance.
• Stay updated on industry trends and best practices in online display advertising.
• Implement innovative strategies to enhance campaign performance.

Skills

Analytical mindset

Creative thinking

Project management

Communication skills

Ad tech knowledge

Education

Bachelor's degree in Marketing, Advertising, Business, or a related field

Tools

Google Ads

Display & Video 360

AdRoll

Job description

Estée Lauder Companies is seeking a Manager, Online Display Advertising to lead on-site and video ad campaigns across multiple prestige brands. You will collaborate with marketing, creative, and analytics teams to translate brand goals into compelling assets and optimized programmatic strategies.

The role involves managing media budgets, monitoring performance, generating actionable insights, and ensuring asset adaptation across channels in a fast-paced digital environment.