Analytics & Insights Lead — Client Impact

Hearts & Science

New York (NY)

On-site

USD 50,000 - 95,000

Full time

15 hours ago

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Job summary

Hearts & Science, part of Omnicom, is seeking a Business Analytics professional to translate data into actionable client insights across planning and investment teams. You will build deep understanding of client challenges, develop measurement plans, and deliver timely, compelling narratives that drive business outcomes.

With 3-4 years in data and analytics within advertising or digital consulting, you will lead analysts, present POVs to clients, and contribute to consumer segmentation and tests

Qualifications

Industry knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms).
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.

Responsibilities

Build and understand client's strategic issues, initiatives and competitive position.
Participate in measurement plan development and execution.
Ensure timely follow through on all scheduled and ad hoc deliverables.
Generate actionable insights and narratives through analytic techniques.
Lead, mentor and train analysts.
Present reports, POVs and materials to clients regularly.
Contribute to consumer segmentation and audience identification/exploration.

Skills

Data analytics

Marketing analytics

Audience-based marketing

Leadership

Communication skills

Training & coaching

Project management

Job description

With 3-4 years in data and analytics within advertising or digital consulting, you will lead analysts, present POVs to clients, and contribute to consumer segmentation and tests

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