Associate Director, Data & Analytics - Strategic Insights

Hearts & Science; New York (NY); On-site; USD 70,000 - 125,000; Full time

Job summary

Hearts & Science in New York is seeking a Senior Data Analytics professional to deliver actionable insights for client brands. You will lead cross-functional analytics, mentor junior staff, and translate complex data into compelling business narratives.

Responsibilities include building client insights, designing tests for marketing impact, and collaborating with planning and investment teams to optimize budgets and media plans. 5–7 years' experience preferred, strong communication essential.

Qualifications

• University degree and 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Knowledge of agency-side media campaign planning and execution is desirable.
• Experience in marketing analytics and data-driven advertising.
• Experience with audience-based marketing and data-driven insights is required.

Responsibilities

• Build and develop a deep understanding of the client's strategic issues and competitive position.
• Ensure analytics efforts lead to clear, actionable insights and narratives.
• Participate in measurement plan development and execution.
• Lead, mentor and train analysts and managers.
• Present reports and POVs to clients regularly.
• Design tests to measure incremental impact of media on outcomes.
• Collaborate with Planning and Investment teams on budgets and media plans.
• Identify opportunities to improve processes and grow skills.

Skills

Marketing analytics

Excel

PowerPoint

Audience-based marketing

Data visualization

Problem-solving

Leadership

Client relationship

Communication

Project management

Ambiguity tolerance

Education

Bachelor's degree

Tools

Excel

PowerPoint

Job description

Hearts & Science in New York is seeking a Senior Data Analytics professional to deliver actionable insights for client brands. You will lead cross-functional analytics, mentor junior staff, and translate complex data into compelling business narratives.

Responsibilities include building client insights, designing tests for marketing impact, and collaborating with planning and investment teams to optimize budgets and media plans. 5–7 years' experience preferred, strong communication essential.