Digital Marketing Specialist I

Med-El-Corporation; Durham (NC); On-site; USD 55,000 - 75,000; Full time

Job summary

Med-El-Corporation in Durham, NC seeks a Digital Marketing Specialist I to drive content, campaigns, analytics, and tech-enabled marketing initiatives.

You will create and optimize content across websites and emails, manage PPC/SEO, and build Power BI dashboards to communicate results to stakeholders, collaborating with Sales and Product teams. The role blends creative and analytical work, requiring hands-on experience with marketing automation, CRM, and data visualization.

Qualifications

• Minimum of 3 years in web content management.
• Experience with CRM, Microsoft Dynamics preferred.
• Progress Sitefinity, WordPress, email marketing platforms preferred.
• Solid front-end programming skills (HTML, CSS, JS).
• Experience managing PPC and SEO.
• Strong understanding of online marketing concepts, strategy and best practices.

Responsibilities

• Create, update, and optimize content across websites, emails, blogs, and other digital channels.
• Develop and execute digital marketing strategies and campaigns, including paid advertising.
• Manage campaign budgets and use performance data to maximize ROI.
• Manage and optimize marketing technology, automation, CRM, and analytics platforms.
• Track key marketing metrics including conversion rates, ROI, CAC, and campaign performance.
• Create Power BI reports and dashboards to visualize results and communicate insights to stakeholders.
• Support audience segmentation and targeted marketing efforts using customer demographics, behaviors, and purchasing patterns.
• Evaluate campaign performance and make data-driven recommendations to improve results.
• Manage the marketing content approval process through TrackWise.
• Monitor industry trends and competitive activity to identify new opportunities and potential challenges.
• Partner with Sales, Customer Experience, Business Systems, and Product teams to align marketing initiatives.
• Present marketing insights, recommendations, and performance results to internal stakeholders.
• Support product launches, promotional activities, and other marketing initiatives.

Skills

digital marketing strategy

campaign execution

marketing analytics

Power BI

data visualization

customer segmentation

website content management

email content management

Tools

Power BI

CRM platforms

Google Analytics

Progress Sitefinity

WordPress

HTML/CSS/JS

Job description

Description

Digital Marketing Specialist I

We’re looking for a Digital Marketing Specialist to help drive our digital marketing strategy through a combination of content, campaign management, marketing technology, and data analytics. This role is ideal for someone who enjoys both the creative and analytical sides of marketing and can turn data into actionable strategies that improve performance and support business growth.

What You’ll Do

• Create, update, and optimize content across websites, customer emails, blogs, and other digital channels.
• Develop and execute digital marketing strategies and campaigns, including paid advertising.
• Manage campaign budgets and use performance data to maximize ROI.
• Manage and optimize marketing technology, automation, CRM, and analytics platforms.
• Track key marketing metrics including conversion rates, ROI, customer acquisition costs, and campaign performance.
• Create Power BI reports and dashboards to visualize results and communicate insights to stakeholders.
• Support audience segmentation and targeted marketing efforts using customer demographics, behaviors, and purchasing patterns.
• Evaluate campaign performance and make data-driven recommendations to improve results.
• Manage the marketing content approval process through TrackWise.
• Monitor industry trends and competitive activity to identify new opportunities and potential challenges.
• Partner closely with Sales, Customer Experience, Business Systems, and Product teams to align marketing initiatives and objectives.
• Present marketing insights, recommendations, and performance results to internal stakeholders.
• Support product launches, promotional activities, and other marketing initiatives.

What We’re Looking For

You should be able to translate data into clear insights and recommendations while collaborating with both technical and non-technical teams.

Strong candidates will have experience with:

• Digital marketing strategy and campaign execution
• Marketing analytics and performance reporting
• Marketing automation, CRM, and analytics platforms
• Data visualization and Power BI
• Customer segmentation and data-driven marketing
• Website and email content management

Requirements

Minimum of 3 years of recent experience in web content management.

Experience working with CRM, Microsoft Dynamics preferred.

Preferred experience with Progress Sitefinity, WordPress, email marketing platforms, Google Analytics.

Solid front-end programming skills (HTML, CSS, JS).

Experience managing PPC and SEO.

Strong understanding of current online marketing concepts, strategy, and best practices.