Data-Driven Digital Marketing Analyst

Greystone; New York (NY); On-site; USD 95,000 - 105,000; Full time

Job summary

Greystone is seeking a motivated digital marketing professional to manage our digital platform, including websites, email campaigns, and social profiles, alongside the Digital Marketing Manager and agency partners.

The ideal candidate thrives in a fast-paced environment, with hands-on experience in HubSpot, Google Analytics, and WordPress, and a passion for optimizing lead generation through data-driven strategies.

Qualifications

• 2–4 years of experience in digital marketing, including email, social, or web.
• Strong written communication skills and attention to detail.
• Ability to manage multiple priorities and collaborate across teams.
• Experience with analytics and reporting, turning data into insights.
• Experience with HubSpot, Google Analytics, and WordPress is a plus.

Responsibilities

• Execute day-to-day digital marketing activity across email, social, and website to support the digital strategy.
• Build, schedule, and deploy email campaigns and maintain a consistent cadence.
• Manage the social media content calendar and publish across profiles.
• Improve content accuracy, brand consistency, navigation, and conversion paths on websites.
• Monitor performance, prepare dashboards, and share insights with teams.

Education

Bachelor’s degree in marketing, communications, business, or a related field

Tools

HubSpot

Google Analytics

WordPress

Job description

Greystone is seeking a motivated digital marketing professional to manage our digital platform, including websites, email campaigns, and social profiles, alongside the Digital Marketing Manager and agency partners.

The ideal candidate thrives in a fast-paced environment, with hands-on experience in HubSpot, Google Analytics, and WordPress, and a passion for optimizing lead generation through data-driven strategies.