Analytics-Driven Digital Growth Lead

Council on Foundations; Washington (District of Columbia); On-site; USD 64,000 - 70,000; Full time

Job summary

The Council on Foundations seeks a Manager of Digital Strategy to lead digital initiatives across advertising, social media, email, the website and mobile app. You will craft data-driven marketing experiences that strengthen brand awareness and membership engagement, working with the Director of Communications & Marketing.

In this role you’ll analyze trends, manage vendors for email campaigns, optimize CRM strategies, and measure campaign performance to inform strategy and growth for the

Qualifications

• 3–5 years hands-on digital marketing and social media experience with project ownership.
• Bachelor degree preferably in Computer Science or in marketing/communications, or equivalent combination of education and experience.

Responsibilities

• Plan, concept and execute, with the Director of Communications & Marketing, all digital and social initiatives across owned, earned and paid media.
• Drives social media initiatives and content across social channels.
• Stays current and assesses industry, email marketing and social media trends, tools, new platforms, innovations, and best practices.
• Manages vendors to effectively execute email marketing campaigns.
• Track, measure and report performance of digital marketing campaigns and initiatives; assess effectiveness.
• Use consumer insights, analysis and segmentation to evolve CRM marketing strategy.
• Develop platform and campaign analysis and reporting to evaluate digital initiatives.
• Collaborate with internal stakeholders to strengthen the digital marketing strategy and elevate user experience across website and mobile app.

Skills

Digital marketing

Social media

CMS

SEO

Web analytics

Copywriting

Project ownership

Team collaboration

Education

Bachelor's degree (CS/Marketing/Communications)

Tools

Email marketing platforms

Job description

The Council on Foundations seeks a Manager of Digital Strategy to lead digital initiatives across advertising, social media, email, the website and mobile app. You will craft data-driven marketing experiences that strengthen brand awareness and membership engagement, working with the Director of Communications & Marketing.

In this role you’ll analyze trends, manage vendors for email campaigns, optimize CRM strategies, and measure campaign performance to inform strategy and growth for the