Manager, Digital Strategy (COF)

Council on Foundations; Washington (District of Columbia); On-site; USD 90,000 - 130,000; Full time

Job summary

Council on Foundations is seeking a Manager of Digital Strategy to lead and manage all aspects of digital initiatives, including advertising, social media, email marketing, website and the mobile app. This role will shape marketing efforts with analytics, creativity, and best practice digital solutions, collaborating with the Director of Communications and Marketing to strengthen brand awareness.

The position requires strategic thinking, independence, and experience crafting marketing strategies

Qualifications

• Bachelor degree preferably in Computer Science or in marketing/communications, or equivalent combination of education and experience.
• 3-5 years of hands on digital marketing and social media experience with project ownership responsibility.

Responsibilities

• Turn data into actionable stories and recommendations for targeted audiences.
• Plan and execute digital and social initiatives across owned, earned and paid media.
• Drive social media initiatives with support from Marketing Associate.
• Identify emerging social networks and new engagement methods.
• Stay current with email marketing and social media trends and best practices.
• Manage vendors for email marketing campaigns.
• Track, measure and report performance of digital campaigns.
• Evolve CRM marketing strategy using consumer insights and segmentation.
• Develop platform and campaign analysis to evaluate digital initiatives.
• Collaborate with stakeholders to strengthen digital marketing strategy and user experience across website and mobile app.
• Manage digital marketing deliverables, including plans, creative deployment and calendars.
• Work with external firm to improve Council website front-end and back-end web standards.
• Apply best practices in SEO, security, accessibility, UX and web standards.
• Lead external-facing mobile strategy and app delivery for events and programs.
• Maintain site security and privacy standards.

Skills

CMS

SEO

Web analytics

Writing for the Web

Organization

Learning new technologies

Collaborative work

Managing corporate websites

Deadline management

Email marketing familiarity

Education

Bachelor's degree in Computer Science or Marketing/Communications

Job description

Department: Government Affairs & Strategic Communications

Reports to: Director of Communications & Marketing

Job Summary:

The Manager of Digital Strategy serves as a lead on developing and managing all aspects of digital initiatives, including: digital advertising, social media, email marketing, website and the Council’s mobile app. As a data-driven leader, he/she will help shape the Council’s on-going marketing efforts through analytics, creativity and best practice digital solutions. This role will work with the Director of Communications and Marketing to design exceptional digital experiences across all platforms to help maintain and strengthen the Council’s brand awareness. This position also requires the ability to think strategically, work independently and a keen knowledge of developing marketing strategies for unique target audiences to help drive top-line revenue goals.

Essential Functions, Duties and Responsibilities:

• A passion for turning data into insightful, actionable stories and recommendations to help the Council reach its unique target audiences.
• Plan, concept and execute, in conjunction with Director of Communications & Marketing, all digital and social initiatives across owned, earned and paid media, with a focus on increasing membership, brand awareness and engagement.
• Drives social media initiatives and content across social channels with support from Marketing Associate.
• Explores and identifies emerging social networks, platforms, and new ways to engage and reach targeted members and/or audiences.
• Stays current and assesses industry, email marketing and social media trends, tools, new platforms, innovations, and best practices.
• Manages vendors to effectively execute email marketing campaigns.
• Track, measure and report performance of digital marketing campaigns and initiatives, assessing effectiveness in achieving goals and objectives.
• Use consumer insights, analysis and segmentation to evolve CRM marketing strategy and drive awareness and engagement.
• Develop on-going platform and campaign analysis and reporting to evaluate the effectiveness of digital initiatives.
• Collaborate with internal stakeholders to strengthen the digital marketing strategy and elevate the user experience across website and mobile app.
• Manage digital marketing deliverables, such as: plans, creative deployment and project calendar tracking
• Work with firm to manage and improve Council website; continuously evolve the front-end web experience into a cutting-edge contact point for the philanthropy industry and the back-end to maintain the highest web standards.
• Apply best practices in search engine optimization, security, accessibility, user experience, and web standards.
• Lead external facing mobile strategy; manage the implementation and delivery of mobile applications to support Council events, educational programs, and other approved initiatives.
• Work with firm to assure the security of Council’s sites, to the best of his/her ability, through proactive site monitoring, consistent application of security patches and certificates, and maintaining a current awareness of trending threats and best practices.
• Maintain privacy standards of data on Council external web properties.
• Work with Council staff to enhance and expand all external facing digital platforms not directly owned by the Communications/Marketing team.
• Work with Membership team on database enhancements for the benefit of integrations and external user experience on digital platforms.
• Continuously evaluate Council websites and database to ensure strategic alignment with organization and proper outgoing communication.
• Review existing web content for timeliness and accuracy of information and images.

Education and Experience:

• 3-5 years of hands on digital marketing and social media experience with project ownership responsibility
• Bachelor degree preferably in Computer Science or in marketing/ communications, or equivalent combination of education and experience.

Knowledge, Skills and Abilities:

• Web-based content management system (CMS)
• Search engine optimization (SEO) and comprehensive web analytics
• Solid writing skills, including experience writing for the Web
• Strong organizational skills; great attention to detail
• Demonstrated ability to learn and apply new technologies quickly
• Ability to work collaboratively with a variety of personalities, juggle multiple projects and meet deadlines
• Experience managing corporate web sites
• Proven track record successfully working against aggressive deadlines
• Capacity to keep ahead of current trends and introduce appropriate new web technologies to Council and its membership
• Ability to explain complicated web functions and issues in everyday language
• Familiarity marketing via email and web sites
• Knowledge of content management systems and other technologies to manage and operate web sites

NOTE: As organizational needs change, management reserves the right to review and revise this document at any time. This document represents a description of intended job content and should not be construed in any way to be a contract of employment.