Growth-Focused Digital Marketing Strategist

Leadmetrics

United States

Remote

USD 80,000 - 120,000

Full time

11 days ago

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Job summary

Leadmetrics is seeking a Digital Marketing Strategist to develop and execute comprehensive digital marketing plans that boost brand awareness, web traffic, and lead generation. The role requires strong analytics, campaign planning across SEO, SEM, social, email, and content marketing, plus collaboration with sales and content teams to optimize funnels and conversions.

You will monitor performance, derive insights, and continuously improve ROAS while managing budgets and reporting on key metrics.

Qualifications

2+ years of experience in Digital Marketing, Digital Strategy, Growth Marketing, or a related role.
Strong understanding of digital marketing strategy and campaign planning.
Hands-on experience with SEO, SEM, social media marketing, content marketing, and paid advertising.
Experience managing Google Ads and Meta Ads campaigns.
Strong knowledge of GA4 and Google Search Console.
Experience with keyword research and SEO tools such as Semrush, Ahrefs, or similar tools.
Strong understanding of marketing funnels, customer acquisition, and conversion optimization.
Ability to analyze marketing data and convert insights into actionable strategies.
Experience defining and tracking KPIs and marketing performance metrics.
Good understanding of lead generation and conversion strategies.
Strong communication, presentation, and analytical skills.
Ability to manage multiple campaigns and projects simultaneously.

Responsibilities

Develop and implement comprehensive digital marketing strategies aligned with business goals.
Plan and manage multi-channel campaigns across SEO, SEM, social media, paid advertising, email marketing, and content marketing.
Conduct market, competitor, audience, and keyword research to identify growth opportunities.
Define target audiences, customer personas, and customer journeys.
Develop strategies for lead generation, customer acquisition, engagement, and conversion.
Plan and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns.
Develop and execute SEO strategies to improve organic visibility and website traffic.
Collaborate with content, design, development, and sales teams to execute marketing initiatives.
Analyze campaign performance and identify opportunities for optimization and growth.
Track key marketing metrics such as CTR, CPC, CPL, CPA, conversion rate, ROAS, traffic, and lead quality.
Prepare regular marketing performance reports and provide actionable insights.
Develop and optimize landing pages, conversion funnels, and customer journeys.
Plan content strategies based on audience needs, search trends, and business objectives.
Monitor industry trends, competitor activities, algorithm changes, and emerging digital marketing opportunities.
Manage marketing budgets and optimize spending based on campaign performance.
Conduct A/B testing and continuously improve campaign performance.
Work closely with sales teams to improve lead quality and conversion.
Establish KPIs and measure the effectiveness of digital marketing initiatives.