Lead Digital Strategy & Analytics

Council on Foundations; Washington (District of Columbia); On-site; USD 90,000 - 130,000; Full time

Job summary

Council on Foundations is seeking a Manager of Digital Strategy to lead and manage all aspects of digital initiatives, including advertising, social media, email marketing, website and the mobile app. This role will shape marketing efforts with analytics, creativity, and best practice digital solutions, collaborating with the Director of Communications and Marketing to strengthen brand awareness.

The position requires strategic thinking, independence, and experience crafting marketing strategies

Qualifications

• Bachelor degree preferably in Computer Science or in marketing/communications, or equivalent combination of education and experience.
• 3-5 years of hands on digital marketing and social media experience with project ownership responsibility.

Responsibilities

• Turn data into actionable stories and recommendations for targeted audiences.
• Plan and execute digital and social initiatives across owned, earned and paid media.
• Drive social media initiatives with support from Marketing Associate.
• Identify emerging social networks and new engagement methods.
• Stay current with email marketing and social media trends and best practices.
• Manage vendors for email marketing campaigns.
• Track, measure and report performance of digital campaigns.
• Evolve CRM marketing strategy using consumer insights and segmentation.
• Develop platform and campaign analysis to evaluate digital initiatives.
• Collaborate with stakeholders to strengthen digital marketing strategy and user experience across website and mobile app.
• Manage digital marketing deliverables, including plans, creative deployment and calendars.
• Work with external firm to improve Council website front-end and back-end web standards.
• Apply best practices in SEO, security, accessibility, UX and web standards.
• Lead external-facing mobile strategy and app delivery for events and programs.
• Maintain site security and privacy standards.

Skills

CMS

SEO

Web analytics

Writing for the Web

Organization

Learning new technologies

Collaborative work

Managing corporate websites

Deadline management

Email marketing familiarity

Education

Bachelor's degree in Computer Science or Marketing/Communications

Job description

Council on Foundations is seeking a Manager of Digital Strategy to lead and manage all aspects of digital initiatives, including advertising, social media, email marketing, website and the mobile app. This role will shape marketing efforts with analytics, creativity, and best practice digital solutions, collaborating with the Director of Communications and Marketing to strengthen brand awareness.

The position requires strategic thinking, independence, and experience crafting marketing strategies