Strategic Digital Marketing & Audience Growth Manager

New Civil Liberties Alliance

Arlington (VA)

On-site

USD 80,000 - 100,000

Full time

14 days+

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Job summary

New Civil Liberties Alliance in Arlington, VA, seeks a Manager of Digital Marketing and Audience Growth to lead digital strategy, website management, and audience development. You will oversee website content, email marketing, branding, and analytics, collaborating with the Communications team to expand reach and engagement.

The role focuses on growing social media and email audiences, while aligning with NCLA’s mission and impact in constitutional law.

Qualifications

Three or more years of experience in communications, marketing, digital content management, or related role.
Experience managing website content through a CMS (WordPress preferred).
Strong design skills with Adobe Creative Suite or similar tools, and AI prompting.
Experience with email marketing, CRM, and marketing automation platforms such as ActiveCampaign.
Excellent written and verbal communication skills; strong organizational abilities.
Bachelor’s degree in communications, marketing, journalism, graphic design, digital media, or related field.

Responsibilities

Lead the planning, creation, and execution of email marketing campaigns, newsletters, and fundraising appeals.
Develop and implement integrated digital marketing strategies to grow audience and engagement.
Design marketing funnels, segments, and automated campaigns to convert visitors into subscribers and donors.
Coordinate website content, SEO, and analytics to improve visibility and conversions.
Plan and optimize paid digital advertising across Google Ads, Meta, LinkedIn, and X.
Collaborate with Communications to amplify litigation victories and public outreach.