Analyst, Digital Marketing Analytics

CMI Media Group; Pennsylvania; Hybrid; USD 40,000 - 75,000; Full time

Job summary

CMI Media Group is seeking an Analyst, Digital Marketing Analytics to oversee analytics for online marketing campaigns across multiple accounts in Cherry Hill, NJ; Parsippany, NJ; Philadelphia, PA; Chicago, IL; New York, NY; Chesterbrook, PA. You will transform data into actionable insights and steer media strategies with KPI-focused reporting.

You bring 1–3 years in online marketing or web analytics, experience with Pharma a plus, and fluency with Excel and PowerPoint.

Qualifications

• 1–3 years of online marketing or web analytics experience.
• Pharma experience is a plus.
• Strong Excel and PowerPoint skills.
• Familiarity with Adobe Analytics, Google Analytics, Tableau, and SQL.
• Excellent attention to detail and ability to meet deadlines.

Responsibilities

• Ensure flawless analytics implementation for online marketing campaigns.
• Resolve discrepancies and inaccuracies with proactive precision.
• Craft analyses and optimizations using defined KPIs.
• Collaborate on measurement plans aligned with strategies.
• Track and redefine KPIs and engagement metrics.
• Handle ad-hoc data requests and understand client data sources.
• Generate trend reports and optimization strategies with the team.

Skills

Online marketing

Web analytics

Pharma knowledge

Team player

Attention to detail

Tools

R

SQL

Python

Job description

Brilliant Minds.
Big Hearts. Bold Opportunities.

Analyst, Digital Marketing Analytics - Cherry Hill, NJ - Chesterbrook, Pennsylvania - Chicago, IL - New York, NY - Parsippany, NJ - Philadelphia, PA

Are you ready to dive into the heart of digital marketing analytics? We’re seeking an analytical superhero to spearhead our campaigns and unravel the insights hidden within data streams. As our Analyst, you’ll be at the forefront, sculpting success for our online and offline marketing endeavors across diverse accounts.

Why Join Us?

Unleash Your Analytical Prowess: Transform data into gold mines of actionable insights, steering our campaigns to unprecedented heights.

Diverse Challenges, Limitless Growth: Tackle ad-hoc analysis, interface with partners and data teams, and craft game-changing reports that drive our strategies forward.

Innovate and Optimize: Be the wizard behind our KPIs, revamping engagement metrics, and refining digital campaign strategies across various channels like Display, Email, Search, and Social.

Tech-Forward Environment: Dive into cutting-edge tools and technologies, empowering your analytics prowess within our dynamic enterprise.

What You’ll Do:

• Ensure flawless implementation of analytics for online marketing campaigns.
• Be the troubleshooter extraordinaire, resolving discrepancies and inaccuracies with proactive precision.
• Craft and distribute compelling analyses and optimizations, wielding a defined set of KPIs.
• Collaborate on measurement plans, aligning them with our strategic imperatives and media strategies.
• Track, tweak, and redefine KPIs and engagement metrics, breathing new life into our digital campaigns.
• Embrace ad-hoc data requests and foster a basic understanding of each client's data sources.
• Work hand-in-hand with our stellar team, generating trend reports and optimization strategies.

What You Bring:

• 1-3 years of online marketing, web analytics, or research experience.
• Experience or knowledge in Pharma - a definite plus!
• Proficiency in Microsoft Office (Excel and PowerPoint mastery is your forte).
• Coding skills in R/SQL/Python - an added advantage.
• Direct experience in online direct marketing or online media performance analysis.
• Familiarity with tools like Adobe Analytics, Google Analytics, Domo, Tableau, SQL.
• Impeccable attention to detail and a knack for managing deadlines in a bustling environment.
• Proven team player who thrives under pressure and delivers excellence.

The base salary for this position at the time of this posting may range from $40,000 to $75,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.