Americas Demand Gen Director: Pipeline & Growth Leader

pofft Technology Inc.; United States; On-site; USD 125,000 - 174,000; Full time

Job summary

Coupa is hiring a Demand Generation Director to own the integrated demand strategy across the Americas. You will coordinate with Sales, Marketing, Alliances and Revenue Operations to drive a healthy pipeline and lead end-to-end demand processes in the region.

The role involves designing tactical sales plays and outreach cadences, aligning activities with regional revenue objectives, and partnering with platform teams on data and systems to support demand motions.

Responsibilities

• Lead the regional demand process for the Americas, plan and coordinate the integrated demand plan.
• Design and implement demand strategies aligning marketing, sales and partner activities.
• Set calendars and inputs for all contributing functions and monitor plan adherence.
• Develop and optimize sales plays and outreach cadences for target audiences.
• Own pipeline health and conversion metrics and drive improvements across the region.

Skills

Demand gen strategy

Cross-functional collaboration

Sales enablement

Data analytics

Marketing operations

Job description

Coupa is hiring a Demand Generation Director to own the integrated demand strategy across the Americas. You will coordinate with Sales, Marketing, Alliances and Revenue Operations to drive a healthy pipeline and lead end-to-end demand processes in the region.

The role involves designing tactical sales plays and outreach cadences, aligning activities with regional revenue objectives, and partnering with platform teams on data and systems to support demand motions.