Head of Demand Generation & Ecosystem Growth

Aduna Global, LLC; United States; Remote; USD 150,000 - 210,000; Full time

Benefits offered by this job

Healthcare benefits

401K match

Unlimited time off

Job summary

Aduna Global, LLC is seeking a Head of Demand Generation to establish and lead a new function spanning North America, Europe, and India. You will shape market development for CSPs, partners, developers, and enterprise customers, partnering with Sales to align incentives and demand with supply realities.

The role oversees content, enablement, partner tiering, and lead management; you will own MDF/SPIF budgets and the Lighthouse program while building a multi-country team and driving revenue

Qualifications

• Bachelor’s degree or equivalent combination of education and relevant experience.
• At least eight years of experience in demand generation, market development, ecosystem development, or channel leadership, ideally within API platforms, telecommunications, or B2B SaaS.
• Proven ecosystem leadership across CSPs, platform/API partners, developers, and enterprise buyers.
• Demonstrated cross-functional influence across Sales, Marketing, Product, and senior external stakeholders.
• Working knowledge of CSP supply models and how supply availability shapes demand activation.
• Proven function-building experience across geographies, including partner-incentive (MDF/SPIF) and partner-tiering models.
• Experience leading and scaling a distributed team of ten or more, including hiring at pace.
• Sound judgment on incentive governance and compliance (anti-bribery, competition law, data protection and consent), working closely with Legal.
• Entrepreneurial builder who is comfortable creating a function from a blank page.
• Strong analytical skills, with the ability to translate market, partner, and pipeline signals into decisions and action.
• Strong written and verbal communication skills in English, with the ability to influence executive and external audiences.
• Credible ecosystem leader who can engage effectively with the Chief Commercial Officer, Board, CSPs, and Lighthouse partners.
• Proven ability to shape markets, align stakeholders, and influence outcomes without relying on formal authority.
• Strategic and hands-on in equal measure
• Collaborative and effective across distributed, multi-country teams.

Responsibilities

• Build and lead the function across content and enablement, partner and tiering management, lead operations and consent, and developer advocacy.
• Align Sales, Marketing, Product, CSP stakeholders, and strategic partners around one ecosystem growth agenda
• Shape the market narrative through executive engagement, industry speaking, ecosystem research, customer stories, and vertical POVs
• Balance market demand with supply availability, using demand signals to inform Supply’s CSP prioritization and ecosystem expansion.
• Own the unit’s Market Development Fund (MDF) and Sales Performance Incentive Fund (SPIF) budgets and the criteria-based Lighthouse program—Aduna’s program for reference-grade partner projects—including its operating model and associated incentives.
• Deliver the hiring plan for the unit and build a distributed, multi-country team.
• Run the partner programs—content, incentives, tiering, and lead routing—that Sales relies on to convert, without owning the account relationship.
• Set the operating rhythm: weekly commercial interlock, monthly registered-deal and pipeline review, and quarterly Board reporting on partner activation and adoption
• Be accountable for the unit’s measures of success: partner-channel pipeline, lead conversion, cost per opportunity, and developer activation.

Skills

Demand generation

Ecosystem development

Cross-functional leadership

Executive communication

Partner incentives

MDF/SPIF governance

Team building

Strategy

Analytical skills

English communication

Education

Bachelor’s degree

Equivalent experience

Job description

Aduna Global, LLC is seeking a Head of Demand Generation to establish and lead a new function spanning North America, Europe, and India. You will shape market development for CSPs, partners, developers, and enterprise customers, partnering with Sales to align incentives and demand with supply realities.

The role oversees content, enablement, partner tiering, and lead management; you will own MDF/SPIF budgets and the Lighthouse program while building a multi-country team and driving revenue